Electronic Arts (EA)

Overview

Electronic Arts (EA), a household name in the gaming world, commands a significant presence across YouTube, Instagram, and TikTok, with Instagram being their main stage. This verified creator entertains millions with thrilling game trailers and glimpses into the world of EA. While reaching a global audience and holding a respectable position (top 94% globally, ranked #1,164,181), EA's content resonates deeply with its 4.3 million followers, keeping them hooked on the latest gaming news and entertainment.

Performance At A Glance

EA's Instagram is a hub of activity! They're growing at a steady pace, with a 0.07% increase in followers over the last month and a more impressive 0.46% jump over the last 90 days. Their content is reaching a broad audience; however, it's important to note that while they rank in the top percentages globally, there's still room to climb even higher. Their fans are super engaged with their posts, boasting an average engagement rate of 3.18%, indicating a strong connection with their content. CreatorDB gives them a score of 81/100, signaling they're doing a lot right!

What They Create

EA’s content is a mix of high-octane game trailers, behind-the-scenes glimpses, and fun shorts. They leverage various formats effectively, with a healthy mix of YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. A recent highlight is the "Battlefield 6: Official Launch Live Action Trailer," which racked up over 455,000 views and a solid 4.41% engagement rate, showcasing the excitement surrounding their big game releases. They also experiment with shorter, more niche content, like their "Split Fiction" series, which provides a different flavour for their fans. EA's content stands out due to its high production value and the power of their brand, delivering hype and information in equal measure.

Why They're Great & Where They Can Grow

EA excels at leveraging its brand recognition to generate buzz around new game releases. Their high-quality trailers and visuals are undeniably captivating, and their consistent presence across multiple platforms keeps them top-of-mind. To amplify their impact, EA could explore more interactive content, like Q&A sessions with developers or behind-the-scenes looks at game creation. Leaning into user-generated content, highlighting player experiences, could also foster a stronger sense of community.

Bottom Line

For brands seeking a partnership, EA offers access to a massive, engaged gaming audience. For EA, doubling down on community engagement and innovative content formats could unlock even greater potential and solidify their position as a leading voice in the gaming world.