Asian Paints

Overview

Asian Paints, a household name in India, isn't just about paint anymore! They've built a massive online presence, especially on YouTube, where they boast over 1.7 million subscribers. Their channel isn't just a catalog of products; it's a vibrant hub for home decor inspiration, tips, and tricks, making them a go-to resource for anyone looking to spruce up their living space. While their global ranking is in the top 99% at #253,624, their real strength lies in their strong connection with the Indian audience, where they are ranked #9,039. It's clear Asian Paints is painting a beautiful picture online!

Performance At A Glance

Asian Paints has a HUGE audience, and they're growing steadily! Their follower count increased by 0.35% over the last month, showing they're consistently attracting new viewers. Globally and within India, they rank in the top 99% of content creators. Their fans are pretty engaged with their content, with an average engagement rate of 2.52%. CreatorDB gives them a solid score of 77/100, indicating strong overall performance in terms of reach, engagement, and content quality. This means they're doing a lot right!

What They Create

Asian Paints creates a mix of long-form videos and Shorts, mainly on YouTube, with a few posts and Reels on Instagram. Their content revolves around home decor, product showcases, and DIY inspiration. A recent video, "Say goodbye to household pests with Apcolite Insectshield Enamel | Homework by Asian Paints," offers a practical solution, showcasing their product in a helpful way. Another popular short, "Colours of Celebration | Asian Paints," likely resonated with viewers seeking festive inspiration. Their content stands out because it blends product promotion with genuine advice and relatable scenarios.

Why They're Great & Where They Can Grow

Asian Paints excels at creating visually appealing content, leveraging their brand recognition, and providing practical solutions for home improvement. They're also doing a great job of mixing longer videos with engaging Shorts to keep their audience hooked. An exciting opportunity for them would be to collaborate with smaller home decor influencers to reach new audiences. They could also experiment with more interactive content formats like live Q&A sessions about painting techniques.

Bottom Line

For brands looking to partner with a well-established and trusted name in the home decor space, Asian Paints is a fantastic option. For Asian Paints themselves, focusing on collaborations and interactive content could be a game-changer to further boost engagement and reach an even wider audience.