blogilates

Overview

Blogilates, fronted by the energetic and inspiring Cassey Ho, is a powerhouse in the online fitness world. She's built a massive following, numbering over 17.9 million across YouTube, Instagram, and TikTok, with her main hub being her highly popular YouTube channel. Cassey's not just another fitness instructor; she's a relatable personality who makes working out fun and accessible, blending Pilates with pop music and a healthy dose of body positivity. While her ranking is within the top 100% of creators globally at #39,365, her true strength lies in the community she’s fostered.

Performance At A Glance

Blogilates boasts a huge audience, but recent growth has been slightly negative, showing a dip of 0.11% over the last 30 days. Don't worry though, that's a small blip! Her fans are super engaged with her content, averaging an impressive 4.62% engagement rate. This means people are actually liking, commenting, and sharing her workouts. CreatorDB gives her a score of 66/100, which is solid, indicating a strong foundation and room for even more amazing content.

What They Create

Cassey's all about fitness, but she delivers it with a unique Blogilates twist! She's got full-length workout videos on YouTube, quick and fun shorts across all platforms, and lifestyle content on Instagram. One recent TikTok short, "What’s the biggest bottle that can fit inside?" showcasing her activewear, racked up over 1.5 million views, proving her knack for blending fitness with everyday life. Another standout is her recent YouTube video, "10 years ago today," where she reflects on her journey, showing a genuine connection with her audience and boasting a high engagement rate. What makes her content stand out is her infectious energy, her focus on making fitness enjoyable, and her authentic connection with her audience.

Why They're Great & Where They Can Grow

Blogilates excels at creating engaging workout content, fostering a strong community, and maintaining a consistent brand identity. A great opportunity for Cassey would be to explore more collaborative content with other fitness creators or even branching out into longer-form content on YouTube, like a fitness challenge series. This could help re-ignite growth and attract new followers.

Bottom Line

For brands looking to partner with a fitness influencer, Blogilates offers a massive and engaged audience. For Cassey, focusing on collaborative content and exploring new content formats could be the key to unlocking even greater growth and solidifying her position as a leading voice in the online fitness world.