My Self Reliance

Overview

My Self Reliance, a Canadian creator with a captivating focus on off-grid living, DIY projects, and the beauty of nature, has carved out a significant space on YouTube. With over 2.4 million followers, they share their journey of building a self-sufficient life, inspiring viewers to connect with the outdoors and embrace a more sustainable lifestyle. Although ranked within the top 98% of global channels (#323,065), My Self Reliance's unique blend of practical skills and personal storytelling sets them apart in the crowded landscape of lifestyle content.

Performance At A Glance

While My Self Reliance boasts a large and loyal audience, their growth has been relatively flat recently, showing a slight decrease of -0.01% over the last month. Despite this, their engagement rate remains strong at 4.72%, indicating that their fans are super engaged with their content. Their global ranking places them in the top 98% of all channels, and their CreatorDB score of 79/100 reflects a solid overall performance, suggesting room for optimization and further growth.

What They Create

My Self Reliance primarily creates YouTube videos, with a smaller presence on Instagram through posts and reels. Their content spans a variety of topics, including woodworking, cabin building, survival skills, and outdoor recreation. Recent popular videos include "My Self Reliance Family Christmas," showcasing a heartwarming glimpse into their personal life with over 329,000 views, and "Cali the Golden Retriever's 9th Birthday," a touching video that highlights their connection with their beloved pet and achieved an impressive 13.22% engagement rate. Their videos stand out due to their high production quality, informative content, and the genuine passion they bring to their self-reliant lifestyle.

Why They're Great & Where They Can Grow

My Self Reliance excels at:

• Authenticity: Their genuine passion for self-sufficiency shines through in every video.
• Practical Skills: They provide valuable DIY knowledge and inspiration.
• Strong Storytelling: They weave personal narratives into their content, creating a deeper connection with their audience.

To unlock further potential, My Self Reliance could explore:

• Collaborations: Partnering with other creators in the outdoor and DIY space could expand their reach.
• Short-Form Content Focus: Strategically using YouTube Shorts and Instagram Reels to promote longer videos and reach a wider audience.

Bottom Line

For brands looking to connect with a passionate and engaged audience interested in sustainable living and outdoor adventures, My Self Reliance is an excellent partner. For the creator, focusing on short-form content and collaborations could be key to reigniting growth and reaching new viewers.