Soundeo

Overview

Soundeo is your go-to source for infectious dance and electronic music, serving up curated video edits and original tracks from their record label. With a strong focus on YouTube, where they've amassed over a million subscribers, Soundeo is bringing the vibes to a global audience. While ranked among the top 87% of creators globally and within the top 98% in the USA, their unique sound and visual style are what truly set them apart. If you're looking for your next dancefloor anthem, Soundeo has you covered!

Performance At A Glance

While Soundeo boasts a million-strong fanbase, their growth has been flat recently. Their global ranking places them in the top 87% of creators, and in the top 98% in the United States. Despite the stalled growth, their fans are super engaged with their content, boasting an average engagement rate of 1.62%. This means that on average, nearly 60,000 people are tuning in to watch each video. Soundeo's CreatorDB score of 66/100 suggests solid overall performance, but also highlights areas where they could boost their impact even further.

What They Create

Soundeo is all about the music! They primarily create video edits of dance and electronic tracks, showcasing both established artists and rising stars from their own Soundeo Records label. While YouTube is their main stage with 85 videos, they also use Instagram to share 5 posts and 12 Reels. Take, for instance, Anton Ishutin's "One More Time" video edit. With over 19,000 views and a strong engagement rate of 4.15%, it's clear that Soundeo's fans appreciate their carefully curated selections and high-quality visuals. What makes Soundeo's content stand out is their consistent focus on uplifting and energetic sounds, making them a reliable source for feel-good vibes.

Why They're Great & Where They Can Grow

Soundeo excels at curating high-energy music, creating visually appealing video edits, and fostering a strong connection with their audience through consistent content. An exciting opportunity for Soundeo would be to leverage short-form content like YouTube Shorts and Instagram Reels to promote snippets of their tracks and gain more traction. Hosting live DJ sets or Q&A sessions on YouTube could also build an even deeper relationship with their fans.

Bottom Line

For brands looking to connect with a passionate audience of dance music lovers, Soundeo is a fantastic partner. For Soundeo, experimenting with interactive content formats and diversifying their presence on platforms like TikTok could be a great way to reignite growth and reach a wider audience.