The Dodo

Overview

The Dodo is a heartwarming digital media brand that tells stories about animals, celebrating their incredible lives and the humans who love them. With a massive following of over 37 million, primarily on YouTube, they've carved out a unique space in the digital landscape. The Dodo's expertly crafted content consistently resonates with animal lovers worldwide, earning them a solid global ranking of #14,138 and becoming a go-to source for feel-good animal content. They've mastered the art of capturing the emotional connection between people and animals, making them a true standout.

Performance At A Glance

The Dodo boasts a huge and actively growing community! Their audience is expanding at a steady pace, with a 2.43% growth spurt over the past 90 days. This translates to a loyal following that's deeply invested in their content. Globally, The Dodo ranks among the top creators, reflecting their far-reaching appeal. What's really impressive is their engagement rate of 9.77% – their fans are super engaged with the stories they share. Plus, their CreatorDB score of 92/100 signals that they're not just popular, but also creating high-quality, impactful content!

What They Create

The Dodo focuses on heartwarming animal stories, primarily through videos and shorts. Their content spans across YouTube, Instagram, and TikTok. They excel at crafting narratives around rescue animals, pets, and farm animals, with a particular emphasis on cats and dogs. A recent YouTube short, "Wild Crow Flies Into This Family’s Life — And Never Really Leaves," garnered nearly 50,000 views and a fantastic 12.84% engagement rate. This short perfectly encapsulates The Dodo's appeal: a simple yet touching story that showcases the amazing bond between humans and animals. Their content stands out because it's both uplifting and informative, often highlighting the importance of animal rescue and welfare.

Why They're Great & Where They Can Grow

The Dodo is a master of storytelling, creating emotionally resonant content that connects with viewers on a deep level. They're also incredibly consistent in their output, regularly publishing videos and shorts that maintain a high level of quality. Finally, they've successfully built a strong brand identity centered around positivity and animal welfare. Looking ahead, The Dodo could explore more interactive content, like live Q&As with animal experts or behind-the-scenes looks at rescue operations. They could also benefit from expanding their merchandise offerings to further engage their loyal fanbase.

Bottom Line

For brands looking to partner with a creator that champions animal welfare and has a highly engaged audience, The Dodo is a perfect match. For The Dodo, experimenting with interactive content and expanding their merchandise line could unlock even greater potential for growth and engagement.