Glitterandlazers

Overview

Glitterandlazers is a vibrant content creator making waves across TikTok, Instagram, and YouTube. While they're active on multiple platforms, TikTok is their main stage, where they've built a community of over 11.8 million followers. They're known for their energetic personality and diverse content, ranging from fashion and DIY projects to vlogs that capture everyday life. While ranked in the top 100% of creators globally, there's always room to rise further!

Performance At A Glance

Let's dive into the numbers! While Glitterandlazers boasts a massive following, their growth has been slightly negative recently, with a 0.02% decrease over the last 30 days. Their global and country rankings also reflect room for growth. Despite this, their fans are pretty engaged, with an average engagement rate of 1.81%. CreatorDB gives them a solid score of 79/100, which means they're doing a lot right, but there's always potential to boost that score even higher.

What They Create

Glitterandlazers whips up a fun mix of content! Think fashion tips, shopping hauls, DIY projects, and slices of life through vlogs. They utilize a variety of formats, including longer YouTube videos, snappy YouTube Shorts, Instagram posts and Reels, and those super-popular TikTok videos. Check out one of their recent YouTube Shorts, "A quick curl is a girls best friend. Obsessed with these rollers! #hairstyle #shopping," which racked up nearly 25,000 views and shows their knack for creating relatable and trendy content. Another popular Short shows their progress in weightlifting, demonstrating versatility in content creation. What makes their content stand out is their authentic voice and ability to connect with viewers on a personal level.

Why They're Great & Where They Can Grow

Glitterandlazers shines because of their authentic connection with their audience, their diverse content that caters to various interests, and their consistent presence across multiple platforms. An exciting opportunity for them would be to explore more collaborative projects with other creators or brands. Another idea is to focus on specific content pillars (like a weekly fashion series) to build anticipation and loyalty among their followers.

Bottom Line

Glitterandlazers is a creator with a strong foundation and huge potential. Brands looking for a partner with a large and engaged audience should take notice. For Glitterandlazers, focusing on consistent content scheduling and exploring strategic collaborations could be the key to reigniting growth and climbing those rankings.