tyler oakley

Overview

Tyler Oakley, a name synonymous with LGBTQ+ advocacy and online entertainment, has built a substantial following of over 11.8 million across platforms, primarily on Instagram. While once a YouTube powerhouse, Tyler's current focus seems to be leveraging Instagram to connect with their audience through personal storytelling and engaging visuals. Ranking within the top 100% of creators globally (at #24,992), Tyler's influence remains significant, especially within the US, where they rank #3,770. Their blend of personal experiences and advocacy continues to resonate with a dedicated fanbase.

Performance At A Glance

Okay, let's break down Tyler's numbers. While their overall follower count is HUGE, they're experiencing a slight dip in growth, with a -0.09% decrease over the last 30 days. That said, maintaining such a massive audience is a feat in itself! Tyler's engagement rate sits at 0.74%, which means their fans are still pretty active and interested in what they're posting. Their CreatorDB score is 47/100, suggesting there's room to boost overall performance. While a high score indicates a robust and consistently performing creator, this score indicates there are areas where the account could be optimized to reach more people.

What They Create

Tyler's content is a mix of personal blog-style posts and, surprisingly, film and animation content that leans into historical military themes. The recent focus is on short videos dramatizing historical events, specifically involving Japanese troops during conflicts. For example, one video titled "Female Hunter With Top Sword Skill—Rides & Kills Japanese, Defeats Colonel Utterly" gained over 1,100 views. This shift towards historical narratives is an interesting direction, differentiating their content from typical influencer posts. The content stands out due to its unique niche and dramatized storytelling.

Why They're Great & Where They Can Grow

Tyler excels at building a personal connection with their audience and tapping into niche subject matter. Their advocacy work is a long-standing strength, and their ability to pivot into new content areas showcases adaptability. An exciting opportunity for Tyler could be to either lean further into the historical content, exploring collaborations with historians or animators, or to re-engage with their original audience through more personal content and discussions on relevant social issues.

Bottom Line

For brands looking to partner with a creator who has a loyal following and is willing to explore unconventional content, Tyler could be a great fit. For Tyler, focusing on optimizing content for discoverability (using relevant hashtags and keywords) and experimenting with different content formats (like Instagram Reels that align with their historical theme) could help reignite growth and boost engagement.