The Voice Australia

Overview

"The Voice Australia" is a powerhouse in the online entertainment world, bringing the magic of the hit TV show to over 2.1 million subscribers on YouTube and Instagram. Known for showcasing incredible vocal talent, heartwarming stories, and those unforgettable spinning-chair moments, "The Voice Australia" gives fans a front-row seat to all the action. Globally, they're sitting pretty in the top 99% of all channels, holding rank #245,273, and are a leading voice (pun intended!) in the Australian digital landscape, ranking at #2,137.

Performance At A Glance

"The Voice Australia" has a massive audience and continues to grow! Over the past 30 days, they've seen a growth of 0.43%, showing steady momentum. Their fans are super engaged with their content, boasting an average engagement rate of 1.65% – that's a lot of love for those vocal performances! CreatorDB gives them a fantastic score of 95/100, which basically means they're doing an awesome job creating quality content that resonates with their audience. They hold a Language Ranking of #111,033, sitting in the top 98% of English speaking channels.

What They Create

"The Voice Australia" mainly focuses on sharing the best moments from the TV show, including full performances, highlight reels, and those nail-biting audition reactions. You'll find a mix of YouTube videos (444 in total) and Shorts (15), along with Instagram posts (14) and Reels (12) to keep you updated.

Recently, their video "No One Expected a 19-Year-Old to Sing This Song on The Voice" has been a hit, racking up over 56,000 views! Another standout is "Country Singer Performs Ronan Keating's Song in Front of Him," which is super engaging because it taps into the emotional connection fans have with the judges. What makes their content stand out is the raw talent, the behind-the-scenes glimpses, and the emotional rollercoaster of the competition.

Why They're Great & Where They Can Grow

"The Voice Australia" excels at capturing the emotional essence of the show, highlighting incredible talent, and creating shareable moments. They are also great at creating content around specific judges, like their "INCREDIBLE Blind Auditions from Team KATE on The Voice" video.

To level up, they could explore more behind-the-scenes content featuring the contestants and judges, or create more interactive content, like polls or Q&As, to directly involve their audience.

Bottom Line

For brands, "The Voice Australia" offers a fantastic opportunity to reach a highly engaged audience passionate about music and entertainment. For the channel itself, focusing on more interactive content and deeper dives into the contestant's journeys could further amplify their already impressive reach.