三立新聞網SETN

Overview

三立新聞網SETN is a major news source in Taiwan, delivering the latest headlines and in-depth analysis to a massive audience. With a strong focus on YouTube, they bring Taiwanese viewers breaking news, political commentary, and educational content that keeps them informed and engaged. While their global ranking sits at #432,575, placing them in the top 98% worldwide, their true strength lies in their local presence. With over 3.1 million followers across platforms, SETN is a powerful voice shaping the conversation in Taiwan.

Performance At A Glance

SETN boasts a sizable audience that's steadily growing. While their 7-day growth is flat, they've seen a 0.31% increase in followers over the past month, and a healthy 1.6% jump in the last 90 days. Their global and country rankings both place them in the top 98%, showing their strong reach. Their fans are pretty engaged, with an average engagement rate of 0.72% – not bad for a news organization! CreatorDB gives them a solid score of 93/100, which basically means they're doing a lot of things right in terms of their content and audience management.

What They Create

SETN covers a wide range of topics, primarily focused on news and politics. Think current events, historical context, and lots of commentary to help viewers understand what's happening in Taiwan and around the world. They use a mix of formats, from longer YouTube videos to shorter, more digestible YouTube Shorts. They've also dabbled in Instagram posts and Reels, though YouTube remains their main stage. A recent video, "【#原音重現】賴清德當面大讚鄭麗君談判團隊!", featuring raw audio of a political figure praising a negotiation team, performed exceptionally well with a 9.62% engagement rate. Another video, "【#原音重現】柯文哲酸蔣萬安騙選票…", generated a lot of buzz with its coverage of political clashes. What makes SETN stand out is their commitment to delivering timely information and diverse perspectives on the news.

Why They're Great & Where They Can Grow

SETN excels at providing up-to-date news coverage, offering insightful political commentary, and engaging a large Taiwanese audience. They are also great at using YouTube's long-form video format to provide in-depth news reports and analysis. To further expand their reach, they could consider ramping up their Instagram presence with more visually appealing content to capture a different audience. They could also experiment with more interactive content formats like polls or Q&A sessions on YouTube to further boost engagement.

Bottom Line

For brands looking to connect with a Taiwanese audience interested in news and politics, 三立新聞網SETN is a solid partner. For SETN themselves, focusing on optimizing their Instagram strategy and experimenting with more interactive content formats could unlock even greater growth and engagement.