ABS-CBN Star Music

Overview

ABS-CBN Star Music is a major player in the Philippine music scene, bringing the sounds of today's hottest artists to millions! As the official record label of the Philippines' leading media and entertainment company, they're the go-to source for the latest hits, music videos, and behind-the-scenes content. Primarily operating on YouTube, where they boast a massive following of over 11.4 million subscribers, they connect artists with fans around the globe. While their global ranking is #305,368 (top 99%), their influence is undeniable, especially within the Filipino music landscape.

Performance At A Glance

ABS-CBN Star Music has a massive reach, but their growth is currently steady, with a 0.02% increase in followers over the last 30 days. They rank in the top 97% of channels within the Philippines, showing their strong local presence. Their fans are super engaged with their content, achieving an impressive average engagement rate of 10.98%! This means people aren't just watching, they're liking, commenting, and sharing! Their CreatorDB score is a solid 86/100, indicating a strong and well-managed online presence, though there is always room to grow!

What They Create

ABS-CBN Star Music serves up a diverse mix of music-related content. Think official music videos, lyric videos, live performances, and even behind-the-scenes peeks into the music industry. They use a combination of standard YouTube videos and Shorts, plus a smaller collection of TikToks. A recent example is MIAH's live performance of 'Minahal Pala Kita' at The PlayRoom, which showcases their commitment to supporting rising artists and providing exclusive content. They're all about bringing the music to the people in creative and engaging ways.

Why They're Great & Where They Can Grow

ABS-CBN Star Music excels at leveraging its established brand to promote artists and music. Their strengths lie in their diverse content formats, high engagement rates, and strong connection to Filipino pop culture. An exciting opportunity would be to dive deeper into behind-the-scenes content, giving fans an intimate look at the artists and the creative process. They could also expand their TikTok presence, tapping into a younger audience and leveraging trending sounds to promote their artists.

Bottom Line

For brands looking to partner with a major music label in the Philippines, ABS-CBN Star Music is a fantastic option. For ABS-CBN Star Music themselves, focusing on short-form video content and building deeper connections with fans through behind-the-scenes glimpses could further boost their engagement and growth.