Overview

Shab & Kassie are a dynamic duo creating engaging content across YouTube, Instagram, and TikTok, with YouTube being their main stage. This verified creator team, based in the UK, brings a blend of beauty, lifestyle, and vlog content to their audience. With a dedicated following of nearly 11.8 million, they offer a peek into their lives, sharing everything from makeup tutorials to Christmas preparations. While their global ranking currently sits at #74,659, their consistent content creation and relatability keep fans coming back for more.

Performance At A Glance

Shab & Kassie have built a substantial audience of almost 11.8 million followers! While their growth rate is steady, it's a marathon, not a sprint. Over the last 90 days, they've seen a growth of 0.51%. Globally, they rank within the top 100% of creators, showing their wide reach. Their fans are super engaged with their content, boasting an average engagement rate of 2.48%. CreatorDB gives them a solid score of 76/100, which means they're doing a great job with their content strategy and audience connection.

What They Create

Shab & Kassie dish out a delightful mix of "Howto & Style," "Entertainment," and "People & Blogs" content. You'll find them sharing beauty tips (makeup and hair tutorials), vlogs about their daily lives, and fun tutorials. They’re actively creating on YouTube with longer-form videos and Shorts, and they also sprinkle content across Instagram Reels and TikTok.

Recently, their Christmas-themed Shorts have been performing well. For example, their "Kassie’s Christmas nails 🎄🎅🏾" short racked up over 955,000 views! They have a knack for capturing trending moments like holiday preparations, and showcasing beauty and style trends in a way that feels personal and relatable.

Why They're Great & Where They Can Grow

Shab & Kassie really excel at creating content that feels authentic and accessible, especially within the beauty and lifestyle niches. Their consistent content calendar and cross-platform presence are also strengths.

An exciting opportunity for them would be to explore more collaborations with other creators or brands in the beauty or lifestyle space. This could help them tap into new audiences and bring fresh perspectives to their content. They could also consider creating a longer-form series on YouTube, diving deeper into specific topics that their audience is clearly interested in.

Bottom Line

For brands looking to partner with relatable and engaging creators in the beauty and lifestyle space, Shab & Kassie are definitely worth considering. For Shab & Kassie, focusing on longer-form content on YouTube and exploring collaborations could really boost their reach and engagement even further.