Overview

In The Mix is your go-to creator for all things music production! This UK-based YouTuber, with a solid 1.27 million followers, dives deep into the world of audio software, tech tips, and production techniques. Think of them as your friendly neighborhood expert, guiding you through the ins and outs of creating killer tracks. While their global ranking sits around #2,434,513, their focus on specific music production topics makes them a valuable resource for a dedicated audience. They're verified, meaning you know you're getting legitimate, expert advice!

Performance At A Glance

In The Mix boasts a large and loyal following, though their growth is currently modest. While they've seen a slight 0.01% increase in followers over the past month, maintaining a consistent growth rate is always the goal. Their global ranking puts them in the top 86% of creators worldwide and in the top 81% in the UK. More importantly, their fans are super engaged, with an average engagement rate of 6.02% – that's pretty impressive! Their CreatorDB score of 77/100 suggests they're doing a lot right, but there's always room to level up!

What They Create

In The Mix serves up a mix of videos, shorts, and posts across YouTube, Instagram, and TikTok. On YouTube, they share in-depth tutorials, software reviews, and tech tips related to music production. For example, their video "The Channel Rack Feature Nobody Talks About..." really resonated with viewers, racking up over 45,000 views and an impressive 8.33% engagement rate. They also experiment with shorts, like the recent "New Year, Same Me" which generated over 71,000 views by tapping into a relatable feeling. Their content stands out because it's practical, informative, and delivered in an accessible way, making complex topics easy to understand.

Why They're Great & Where They Can Grow

In The Mix excels at providing valuable, educational content for music producers. They're great at: 1) Deep-diving into specific software features, 2) Creating practical tutorials, and 3) Maintaining a strong engagement rate on their main platform (YouTube). Exciting opportunities could include: Partnering with music software companies to create exclusive content or expanding into more live streaming sessions to interact with their audience in real-time.

Bottom Line

For brands in the music tech space, In The Mix offers a direct line to a highly engaged audience of aspiring and experienced producers. For In The Mix, focusing on consistent short-form content and exploring collaborations could be the key to unlocking even greater growth!