IVY Yashi Music

Overview

IVY Yashi Music is a force to be reckoned with in the Bhojpuri music scene! With a massive following of over 6.1 million fans on YouTube, they're bringing the vibrant sounds and stories of India to a huge audience. While their global ranking is already impressive at #513,910, placing them in the top 97% of creators, their dedication to Hindi language content and Indian culture truly sets them apart. They're not just making music; they're building a community!

Performance At A Glance

IVY Yashi Music boasts a seriously impressive fanbase and while growth might be steady at around 0.16% per week and month, their established presence means even small percentage increases translate to a lot of new listeners. Their reach in India is particularly strong, ranking in the top 96% of creators in the country. Fans are also pretty engaged, with an average engagement rate of 1.37% – that means people aren't just watching, they're liking, commenting, and sharing! CreatorDB gives them a score of 63/100, showing there's still room to grow, but they're already doing a lot right.

What They Create

IVY Yashi Music is all about delivering a mix of music and entertainment, with a focus on Bhojpuri songs, from folk tunes to karaoke versions. They're active across YouTube and Instagram, using a variety of formats including full-length videos, Shorts, and posts/Reels. A recent video, "#VIDEO | #Rakesh Mishra | Nachaniya Patawela Ye Raja | Ft. Komal Soni | New Bhojpuri Song 2026" absolutely blew up, racking up over a million views! This shows the power of their music and collaborations. They also use shorts to promote up-and-coming releases, using teasers to create excitement.

Why They're Great & Where They Can Grow

IVY Yashi Music excels at connecting with a large Hindi-speaking audience through culturally relevant music. Their use of YouTube Shorts keeps content fresh and engaging. They are also doing great at collaboration with other musicians. A great opportunity would be to expand their reach on Instagram to match their YouTube success. More consistent posting on Instagram, with behind-the-scenes content or quick musical snippets, could boost engagement. Another opportunity could be to create longer-form content beyond music videos, such as interviews or behind-the-scenes looks at the music-making process.

Bottom Line

For brands looking to connect with a huge Indian audience passionate about music and culture, IVY Yashi Music is a fantastic partner. For IVY Yashi Music themselves, focusing on building a stronger presence on Instagram and experimenting with more diverse content formats could unlock even greater success!