Panlasang Pinoy

Overview

Panlasang Pinoy is your go-to guru for delicious, accessible Filipino cuisine! This verified creator whips up mouthwatering recipes and cooking tutorials, primarily on YouTube, reaching a massive audience of over 13.8 million followers. While based in Brazil, their content transcends borders, bringing the vibrant flavors of the Philippines to kitchens worldwide. Ranked among the top creators globally at #17,390 and #457 in Brazil, Panlasang Pinoy is clearly cooking up something special that resonates with millions.

Performance At A Glance

Panlasang Pinoy's audience is HUGE, and while their growth rate is currently at 0.24% over the last 30 days, that still translates to a significant number of new fans joining the culinary journey! Their engagement rate sits at a healthy 1.79%, meaning fans are super engaged with their content, liking, commenting, and probably drooling over those delicious dishes. Their CreatorDB score is a whopping 96 out of 100 – that's practically a perfect score, showing they're doing almost everything right when it comes to creating engaging and valuable content.

What They Create

Panlasang Pinoy creates a delightful mix of cooking tutorials, recipes, and food-related entertainment. They primarily focus on YouTube, with both longer videos and snappy YouTube Shorts, but also dabble on Instagram with posts and Reels. Lately, their Shorts have been particularly popular, like the "Biscoff Icebox Cake" which racked up over 36,000 views. These bite-sized treats are perfect for capturing attention and showcasing quick and easy recipes. What makes their content stand out is the clear, easy-to-follow instructions and the focus on authentic Filipino flavors, making even complex dishes feel approachable for home cooks.

Why They're Great & Where They Can Grow

Panlasang Pinoy excels at providing clear, concise cooking instructions, creating visually appealing content, and tapping into the desire for authentic Filipino cuisine. They have a knack for making cooking accessible and fun. An exciting opportunity would be to explore more collaborative content with other food creators or even chefs, potentially expanding their reach and introducing new perspectives. Another idea could be to create a series focusing on regional Filipino dishes, diving deeper into the diverse culinary landscape of the Philippines.

Bottom Line

For brands looking to partner with a popular and authentic food creator, Panlasang Pinoy is a fantastic option! For Panlasang Pinoy, consider experimenting with longer-form storytelling content or incorporating more behind-the-scenes glimpses into their cooking process to further connect with their audience.