Nation Online

Overview

Nation Online is a major Thai-language news and media source with a massive reach, especially on YouTube, where they've built a loyal following of nearly 10 million subscribers! Covering everything from hard-hitting news and politics to entertainment and even gaming, they offer a diverse range of content that keeps their audience hooked. Their global ranking at #112,303 demonstrates they're a significant player in the online content world. They're a verified creator, lending further credibility to their already impressive online presence.

Performance At A Glance

Nation Online boasts a substantial audience of nearly 10 million, and they're steadily growing. While their 7-day growth is flat, they've seen a healthy 1.32% increase over the last 90 days, showing consistent audience expansion. Their ranking within Thailand is in the top 99%, placing them among the country's top creators. Their average engagement rate sits at a solid 3.64%, which means their fans are super engaged with their content! Their CreatorDB score of 70/100 indicates strong overall performance, reflecting a good balance of reach, engagement, and content quality.

What They Create

Nation Online serves up a diverse menu of content, primarily focusing on News & Politics and Media & Entertainment, but also dipping into Gaming. They primarily pump out YouTube videos (over 600!), but also experiment with YouTube Shorts, Instagram posts and Reels, and TikTok videos. Looking at recent YouTube content, "รพ.รามาฯผวาตึกใหม่ อิตาเลียนไทย..มาแล้ว | เนชั่นวิเคราะห์ข่าว | NationTV22" (something about a hospital and an Italian-Thai building) snagged over 3,000 views and a strong engagement rate, likely due to its investigative news angle. Their content stands out because of its blend of serious news and lighter, more accessible topics, making it attractive to a broad audience.

Why They're Great & Where They Can Grow

Nation Online excels at delivering timely news and diverse content that appeals to a large Thai-speaking audience. Their strong engagement rate shows they connect well with their viewers. Plus, branching out into different formats like Shorts and Reels proves they're willing to experiment.

One exciting opportunity could be expanding their gaming content, given its popularity on YouTube. Also, given the lower performance of some recent videos, a deeper dive into SEO optimization for their YouTube titles and descriptions (using relevant Thai keywords) could boost visibility.

Bottom Line

For brands looking to reach a broad Thai audience, Nation Online is a strong partner with a massive reach and engaged fanbase. For Nation Online, focusing on SEO and potentially expanding into more gaming content could unlock even greater growth and engagement.