ChessBase India

Overview

ChessBase India is a powerhouse in the online chess world, bringing the intricate strategies and thrilling moments of the game to over 3.5 million subscribers on YouTube. They're not just showing games; they're building a community where chess enthusiasts can learn, engage, and celebrate the sport. Their YouTube channel is their primary platform, and while they command a solid presence in India's online landscape, ranking in the top 99% of creators, their global reach places them in the top 100%, showing the international appeal of their high-quality content.

Performance At A Glance

ChessBase India boasts a massive audience, but their recent growth has been slower. While they've seen a healthy 1.85% increase over the last 90 days, in the immediate term, their follower count has dipped slightly in the last week. Their fans are super engaged with their content, with an average engagement rate of 1.70% across all posts. CreatorDB gives them a solid score of 75/100, suggesting that they are performing well overall, with room for further optimization.

What They Create

ChessBase India offers a diverse range of chess content, from in-depth game commentary and highlight reels to strategic breakdowns of specific moves and endgames. They primarily focus on YouTube videos and Shorts, but also maintain a smaller presence on Instagram with posts and Reels. A recent short titled "Heartbreak of Gukesh to Comeback? ❤️" generated over 63,000 views, proving the strong interest in following chess prodigies. Another popular video highlighted a grandmaster blunder, showcasing nail-biting moments from professional matches. Their content stands out because it's both educational and entertaining, catering to a broad audience of chess lovers.

Why They're Great & Where They Can Grow

ChessBase India excels at delivering high-quality chess analysis, covering both classical games and the personalities behind the players. They're also great at leveraging YouTube Shorts to capture attention with quick, engaging clips. Moving forward, they could explore more collaborations with chess players and personalities to expand their reach. Another area to focus on could be creating more beginner-friendly content to bring in a wider audience and increase their growth rate.

Bottom Line

For brands looking to tap into the passionate chess community, ChessBase India is a fantastic partner. For ChessBase India, focusing on consistent growth and potentially expanding into other platforms like Twitch for live commentary could take their channel to the next level.