Overview

Little Mix, the iconic British girl group, continues to captivate audiences worldwide with their music and engaging content. While they're known globally, their main hub is Instagram, where they connect with a massive following of over 36 million fans! Although ranking within the top 100% of all creators globally at #38,225, their influence and reach are undeniable, making them a significant force in the music and entertainment space.

Performance At A Glance

While Little Mix boasts a huge fanbase, their growth has slowed slightly, showing a minor dip of -0.11% over the last month. Their global and country rankings are still strong, reflecting their established presence. However, their fans are super engaged with their content, boasting an impressive average engagement rate of 6.65%! This means their audience isn't just following, they're actively liking, commenting, and sharing. Their CreatorDB score is a solid 77 out of 100, indicating a strong overall performance and influence within their niche.

What They Create

Little Mix's content spans across YouTube, Instagram, and TikTok, showcasing their versatility. On YouTube, you'll find official music videos, live performances, and engaging visualizers, like the recent "Love Me Like You (Christmas Mix - Official Visualiser)," which has racked up over 97,000 views. On Instagram, they share behind-the-scenes glimpses, personal posts, and short, engaging Reels. Their content primarily falls into the "Musician/Band," "Music," and "People & Blogs" categories, offering a mix of professional and personal content to keep fans hooked. What makes their content stand out is the strong connection to their music, often repurposing audio and visual elements across platforms for maximum impact.

Why They're Great & Where They Can Grow

Little Mix excels at leveraging their existing music library to create diverse content formats. They're also great at maintaining a consistent brand identity across platforms. Finally, their high engagement rate shows they're connecting with fans on a deeper level. An exciting opportunity for them would be to engage with up-and-coming trends on TikTok to increase their reach and attract a new audience and/or create more interactive content, such as Q&As or polls, to further boost engagement.

Bottom Line

For brands looking to collaborate, Little Mix offers a massive and engaged audience, particularly on Instagram. To level up their game, Little Mix could explore more trending content formats and interactive elements to attract new followers and keep their existing fanbase buzzing.