BEL

Overview

BEL is a Brazilian digital creator making waves online, primarily on YouTube, with a passion for nonprofits and activism. Speaking to her audience in Portuguese, BEL has amassed a substantial following of over 10.4 million across various platforms. While her content spans multiple platforms, YouTube is her main stage, where she connects with her audience through engaging videos. Despite being in the top 100% of creators globally, ranking at #105,919, BEL's unique voice and dedication have carved out a significant space for her within the Brazilian and Portuguese-speaking online communities.

Performance At A Glance

BEL's audience is huge, but recent growth has been slightly negative, showing a small decrease of -0.02% over the past month. While this dip might seem concerning, it's important to remember that maintaining such a large audience is a feat in itself. BEL ranks in the top 99% of creators in Brazil and for Portuguese-speaking content, showing strong regional relevance. Their fans are pretty engaged, with an average engagement rate of 1.09%. CreatorDB gives BEL a score of 72/100, suggesting good overall performance with room to optimize certain areas.

What They Create

BEL creates content focused on nonprofits & activism and digital creation. She uses a mix of formats, including YouTube Shorts, Instagram posts and reels, and TikTok videos. Recently, a YouTube Short promoting #SHEGLAMmusthaves, #sheglameyeson, #sheglamthinksharp, and #sheglam garnered nearly 12,000 views and a solid engagement rate of 3.51%. This suggests that collaborations and product reviews resonate well with her audience. BEL's content seems to stand out by blending advocacy with lifestyle elements, making important topics accessible and engaging for a broad audience.

Why They're Great & Where They Can Grow

BEL excels at building a large and engaged community, leveraging multiple platforms, and integrating relevant sponsorships into her content. Opportunities for growth could lie in experimenting with different content formats on YouTube, like longer-form documentaries or interviews related to her activism. Additionally, analyzing why growth has slightly slowed down recently and adjusting content strategy based on those insights could help regain momentum.

Bottom Line

BEL is a valuable partner for brands looking to connect with a socially conscious and engaged Brazilian audience. To level up their game, BEL could consider diversifying their content formats on YouTube and conducting a deep-dive analysis of audience engagement to optimize their content strategy and regain growth momentum.