Esen Music

Overview

Esen Music brings a unique blend of Turkish folk and remix culture to over 2.2 million subscribers on YouTube, their primary platform. They're not just playing music; they're reimagining it, breathing new life into traditional sounds and captivating audiences with their fresh takes. While ranked within the top 90% globally among content creators, Esen Music is a prominent voice in the Turkish music scene, holding a strong position within their country and language. They are a verified creator, which adds to their credibility and trustworthiness.

Performance At A Glance

Esen Music boasts a substantial following, but their growth has been relatively flat recently. While a 1.36% growth over the past 90 days is positive, the 7 and 30 day periods show zero growth. Their global, country, and language rankings, while respectable, reflect some room for improvement. Their fans are pretty engaged, though! With an average engagement rate of 3.75% on their content, their audience clearly appreciates what they're putting out there. Esen Music also has a CreatorDB score of 77/100, which indicates they're doing a solid job overall, but there's always room to optimize and push that score higher!

What They Create

Esen Music primarily creates music-focused content, spanning videos and shorts on YouTube, and posts and reels on Instagram. They specialize in folk music and remixing, often blending traditional Turkish sounds with modern production techniques. One recent video, "Müslüm Gürses - Nerelerdesin - (Full Albüm)," has garnered over 150,000 views, demonstrating the continued popularity of their album uploads. On the shorter side, a recent short "Nice Yıllara..." garnered over 7,000 views. Esen Music's strength lies in their ability to connect with listeners through familiar melodies and innovative soundscapes. They are also keeping up with modern trends by posting on Instagram.

Why They're Great & Where They Can Grow

Esen Music excels at:

• Nostalgia: Tapping into the love for classic Turkish music.
• Remixing: Offering a fresh perspective on familiar tunes.
• Album Uploads: Serving as a valuable resource for fans of particular artists, like Müslüm Gürses.

Exciting opportunities to explore could include:

• Collaborations: Partnering with other Turkish musicians or international remix artists.
• Live Streams/Q&As: Engaging with their audience in real-time and building stronger connections.

Bottom Line

For brands looking to tap into a large and engaged Turkish audience interested in music, Esen Music is a great partner. For Esen Music, focusing on increasing their short-form video output and exploring collaborations could significantly boost their visibility and growth.