The Sun

Overview

The Sun is a major news and politics content creator, shining brightly on YouTube as their primary platform. With a massive following of over 6.3 million viewers, they bring global events, political analysis, and current affairs to a wide audience. While their global ranking places them in the top 95% of creators at #766,434, they hold significant sway within Hong Kong (their country) and the English-speaking world. The Sun offers a mix of breaking news, in-depth reports, and trending topics that keep viewers informed and engaged.

Performance At A Glance

The Sun's audience is huge, and they're steadily growing! They've seen a 0.15% increase in followers over the past 30 days, and almost a full 1% increase over the last 90 days. Globally, they're doing well, but their reach is even stronger within Hong Kong, where they rank in the top 82% of creators. Their fans are pretty engaged, too, with an average engagement rate of 1.51% across their content. CreatorDB gives them a score of 90/100, which means they're doing a fantastic job of creating valuable and engaging content!

What They Create

The Sun serves up a steady stream of news and political commentary, primarily through YouTube videos and Shorts. They cover everything from major world events to weather updates, offering a diverse range of content within the news and politics sphere. A recent YouTube video, "EXPOSED: Putin's double HUMILIATION - Kupiansk flop and losses in Pokrovsk | Battle Plans," generated over 66,000 views, showcasing their ability to tap into timely and relevant topics. Their Shorts also grab attention; for example, a video showing a "Moment monster wave hits cars and blocks road in Italy #weather #italy" racked up over 134,000 views, demonstrating the power of visual storytelling in short-form content. The Sun stands out by providing up-to-date information and in-depth analysis of current events in a way that's accessible to a large audience.

Why They're Great & Where They Can Grow

The Sun excels at delivering timely news updates, offering diverse content formats (videos and Shorts), and sparking engagement with relevant and sometimes controversial topics. To level up, they could explore more interactive content, like Q&A sessions or polls, to boost engagement even further. They could also focus on collaborations with other news creators to reach new audiences.

Bottom Line

For brands looking to partner with a news-focused creator with a large reach, The Sun is a solid option. For The Sun themselves, focusing on audience interaction and collaborations could be a great way to further grow their already impressive platform.