Sri Lanka Cricket

Overview

Sri Lanka Cricket is the official YouTube and Instagram channel for all things Sri Lankan cricket! With a massive following of over 6 million fans, they bring the excitement of the game straight to your screen. Although they're currently ranked #109,453 globally, and #59 within Sri Lanka, their dedicated fanbase and unique access make them a major player in the cricket content world. They are the go-to source for news, highlights, and behind-the-scenes action about Sri Lankan cricket.

Performance At A Glance

Sri Lanka Cricket has a huge following, and while their growth is steady, there's definitely room to accelerate! They're growing at a rate of 0.38% monthly. Their global and country rankings show significant potential for improvement. Their fans are super engaged with their content, boasting an impressive average engagement rate of 6.29%. Their CreatorDB score is 56/100, indicating a solid foundation with opportunities for optimization.

What They Create

Sri Lanka Cricket offers a mix of content, primarily focusing on YouTube videos, with a smaller presence on Instagram through posts and Reels. They cover everything from news and highlights to expert commentary, all centered around Sri Lankan cricket. One recent video, "මගේ ජීවිතේ හොදම සහ ලොකුම ආයෝජනය - නායක ධනංජය" (My Life's Best and Biggest Investment - Captain Dhananjaya), featuring an interview with Captain Dhananjaya, gained over 2,700 views and 134 likes, showcasing the audience's interest in player-focused content. Their content stands out because it provides direct access to the team and exclusive insights into the world of Sri Lankan cricket.

Why They're Great & Where They Can Grow

Sri Lanka Cricket excels at delivering timely news and highlights, directly engaging with their passionate fanbase, and providing a platform for player interviews and behind-the-scenes content. An exciting opportunity would be to lean more into short-form content, creating more engaging Reels and Shorts to attract new viewers. They could also explore more interactive content, like Q&As with players.

Bottom Line

For brands looking to connect with a highly engaged Sri Lankan audience, Sri Lanka Cricket is a prime partner. For the channel itself, focusing on diversifying content formats and optimizing for search could significantly boost their reach and impact.