Overview

Blackswan Official is a captivating K-Pop group, blending stunning vocals and synchronized choreography on their main stage: YouTube. Boasting a dedicated fanbase of over 1.3 million followers, they share a glimpse into their world through music videos, behind-the-scenes footage, and engaging shorts. While they are ranked within the top 98% of all creators globally (around #350,000), their unique blend of music and personality makes them a group to watch.

Performance At A Glance

While Blackswan has a substantial following, their growth rate has been slightly negative recently, showing a dip of -0.17% in the last 30 days. Globally, they rank in the top 98% of creators, and in their home country of Korea, they're in the top 99%. Their fans are super engaged, with an average engagement rate of 8.27% – which is pretty impressive! Their CreatorDB score of 83/100 indicates strong overall performance, suggesting they're doing many things right.

What They Create

Blackswan's content is a mix of music and personality. They primarily post music videos and shorts on YouTube, but also sprinkle in some Instagram posts and Reels. A recent video, "라붐(La Boum) - BLACKSWAN," showcases their musical talent and visual appeal, garnering over 16,000 views and a strong engagement rate of 15.17%. They also experiment with shorter, trending content, such as dance challenges, like the #zico duet video, which pulled in over 65,000 views. Their content stands out because it offers both polished musical performances and relatable glimpses into their lives.

Why They're Great & Where They Can Grow

Blackswan shines in their musical performances, high engagement rates, and ability to blend professional content with personal touches. One exciting opportunity could be to experiment more with interactive content like Q&As or live streams to foster a stronger connection with their fanbase. Another direction would be to target growth through collaborations with other K-Pop artists or trending challenges.

Bottom Line

Blackswan presents a unique opportunity for brands looking to connect with a highly engaged K-Pop audience. For Blackswan themselves, consistently experimenting with new content formats and focusing on audience interaction could be the key to reigniting growth and reaching even greater heights.