Overview

Tasty is a global food phenomenon, whipping up delicious and visually stunning content that has captivated a massive audience. With a whopping 65.6 million followers, primarily on Instagram, Tasty has become synonymous with easy-to-follow recipes, mouthwatering visuals, and a dash of culinary creativity. Despite being a well-established brand, Tasty still holds a respectable position, ranking at #2,147 globally and #370 in the USA. They're known for their quick, shareable recipes and innovative food hacks, making cooking accessible and fun for everyone.

Performance At A Glance

While Tasty boasts an enormous fanbase, their growth rate has been slightly negative in recent months, showing a dip of -0.17% over the past 30 days. Despite this, their content continues to resonate, earning them a solid CreatorDB score of 91/100, indicating strong overall performance. Their fans are super engaged with an average engagement rate of 0.98%, meaning they're liking, commenting, and sharing the culinary goodness! This high engagement rate, coupled with average views of 55,421 per piece of content, shows that Tasty's recipes are still hitting the spot.

What They Create

Tasty delivers a diverse menu of content, primarily focusing on kitchen/cooking and how-to & style. You'll find everything from quick YouTube shorts to longer, more detailed YouTube videos and captivating Instagram reels. Recently, their "Ranking 6 Must Try Hong Kong Disneyland Snacks According To Disney Employees" short performed exceptionally well, boasting a high engagement rate of 3.49%. This shows their audience enjoys content that combines food with travel and insider knowledge! Another standout was their "Katy Perry's Cherry Pie!" video, demonstrating their knack for incorporating celebrity collaborations into their recipe repertoire. Their content stands out because it's visually appealing, easy to understand, and often features creative twists on classic dishes.

Why They're Great & Where They Can Grow

Tasty excels at creating easily digestible and shareable food content. Their strengths lie in their recognizable brand, high-quality visuals, and ability to tap into trending food topics. To reignite growth, Tasty could explore more interactive content formats like live cooking sessions or Q&A's with their audience. Collaborating with smaller, up-and-coming food creators could also introduce their brand to fresh audiences.

Bottom Line

Tasty is a powerhouse in the food content space, making them a fantastic partner for brands looking to reach a large and engaged audience. For Tasty, focusing on interactive content and collaborations could be the secret ingredient to boosting growth and staying top-of-mind in the ever-evolving culinary landscape.