Binging with Babish

Overview

Ever dreamed of recreating your favorite dishes from movies and TV shows? That's exactly what Andrew Rea, the mastermind behind Binging with Babish, does! With a YouTube channel boasting over 11.6 million subscribers, he's a culinary wizard bringing fictional food to life. Ranking among the top 100% of creators globally (at #37,451) and offering a unique blend of cooking tutorials and entertainment, Binging with Babish has carved out a special place for foodies and pop culture fans alike.

Performance At A Glance

While Binging with Babish enjoys a massive following, recent growth has been relatively flat, hovering around -0.01% over the last month. That said, their reach is undeniable! They're in the top tier of creators both globally and within the US, where they rank #8,601. Their fans are super engaged with their content, showing an average engagement rate of 1.28%, which is great considering the scale of their audience. CreatorDB gives them a score of 71/100, indicating solid overall performance with room to optimize.

What They Create

Binging with Babish creates a diverse range of content, primarily focused on cooking. You'll find everything from full-length YouTube videos diving deep into specific recipes to quick and engaging YouTube Shorts and Instagram Reels. Think easy-to-follow tutorials, humorous commentary, and mouth-watering recreations of iconic dishes. One recent highlight is "This French Toast Will BLOW YOU Away," a video that garnered over 264,000 views with a stellar 4.38% engagement rate! Andrew's knack for blending culinary expertise with a relatable and often funny persona truly sets his content apart.

Why They're Great & Where They Can Grow

Binging with Babish excels at:

• Making cooking accessible and entertaining.
• Leveraging pop culture to attract a wide audience.
• Maintaining a consistent brand identity.

A great opportunity could be exploring more collaborative content with other food creators or even chefs. Another area to explore is deeper dives into the cultural origins of some of the recipes they are recreating.

Bottom Line

For brands looking to tap into a passionate foodie community, Binging with Babish is a fantastic partner. For the creator, focusing on strategies to boost audience growth while maintaining their high engagement could take their channel to the next level. Perhaps experimenting with more interactive formats like live Q&A sessions could be beneficial.