Overview

Ever wondered what it's like to care for a tarantula? Exotics Lair is your go-to creator! This YouTube-focused personality dives deep into the fascinating world of exotic pets, particularly tarantulas, centipedes, and other creepy-crawlies. With a dedicated fanbase of over 3.5 million followers, Exotics Lair shares everything from feeding routines and unboxing rare species to dealing with the challenges of exotic pet ownership. While ranking in the top 95% of all channels globally, they've carved a unique niche for themselves.

Performance At A Glance

Exotics Lair is steadily growing, increasing their following by about 0.27% each month. That might sound small, but with millions of followers, it adds up! They rank in the top 95% of all creators globally, and within the US they're in the top 96%. Their fans are super engaged with their content, averaging a solid 4.31% engagement rate, which is great in the world of social media! CreatorDB gives them a score of 67 out of 100, suggesting there's room to optimize their performance and reach even more people.

What They Create

Exotics Lair primarily creates video content on YouTube, with a mix of longer videos and YouTube Shorts. They also dabble on Instagram and TikTok. You'll find vlogs, comedy sketches, and tons of informative content about wildlife and pet care. One recent video, "My tarantula FOUGHT FOR HER LIFE for 2 YEARS !!! ….until today," racked up over 150,000 views, showcasing their ability to tell compelling stories about their pets. Another popular recent short, "Poor baby 😦 What happened to my Tarantula's Fangs???" drew in over 21,000 views, proving that shorter, more personal content also resonates with their audience. What makes their content stand out is the combination of education, entertainment, and the genuine passion they have for their unique pets.

Why They're Great & Where They Can Grow

Exotics Lair excels at providing niche expertise in a highly engaging way. Their strong storytelling skills and obvious passion for exotic pets keep their audience hooked. They're also great at consistently posting diverse content formats. An exciting opportunity would be to collaborate with other exotic pet YouTubers or even branch out into longer-form documentaries about tarantulas and other invertebrates.

Bottom Line

Exotics Lair is a fantastic partner for brands looking to reach a passionate and engaged audience interested in pets, wildlife, and unique animal care. To level up their game, they could explore more collaborations and experiment with different video lengths and styles to see what resonates best with their audience.