Masha e o Urso

Overview

Masha e o Urso! If you're a parent or work with kids in Brazil, you definitely know them! This dynamic duo – a mischievous little girl named Masha and her gentle bear friend – brings joy to millions through animated adventures. Primarily dominating YouTube, where they boast a massive following of over 31.5 million subscribers, Masha e o Urso are a beloved staple in children's entertainment. While their global ranking sits at #65,362, their popularity is undeniable, especially in Brazil, where they hold the impressive rank of #21!

Performance At A Glance

Masha e o Urso have a HUGE following and they're growing steadily! They've seen a solid 0.92% growth in the last 30 days, with a notable 3.19% bump over the past 90 days, showing consistent appeal. Their fans are pretty engaged, too, with an average engagement rate of 1.14%. While their CreatorDB score is 53/100 (room for improvement!), this mainly reflects areas outside pure audience size. Their views are solid, averaging around 334,478 per piece of content, showing that people are definitely watching!

What They Create

Masha e o Urso are all about fun, animated content for kids! They primarily create videos and shorts on YouTube, but also dabble in Instagram posts and reels, and even TikTok videos. Their content falls into categories like Film & Animation, Education, and Media & Entertainment, focusing on universal themes that children (and adults!) can enjoy. Take their recent YouTube short, "As abelhas tinham medo dela 🐝💨😳," which racked up over 419,000 views and shows Masha's playful interaction with nature. They also put out longer format compilation videos like "Masha e o Urso 👧🐻 📝 Cumprindo Tarefas ✅ Coleção de desenhos animados" which is still doing well with over 286,000 views. It's the charming animation and relatable situations that make their content so engaging.

Why They're Great & Where They Can Grow

Masha e o Urso excel at creating heartwarming, funny, and easily accessible content for a young audience. Their consistent posting schedule and focus on short, engaging videos is clearly working. Their animation style is also very appealing and recognizable. One exciting opportunity would be to explore more interactive content, such as live streams or Q&A sessions with voice actors (if appropriate for their target audience). They could also benefit from leaning into more community-building efforts on platforms like Instagram.

Bottom Line

For brands, Masha e o Urso offer a fantastic opportunity to connect with a large and engaged Brazilian audience. For Masha e o Urso themselves, focusing on consistent content across platforms and experimenting with interactive formats could help them further boost their engagement and CreatorDB score!