John Hicks

Overview

John Hicks is carving out a unique space online, blending sports, gaming, and even zoo content into a compelling mix! With a strong focus on YouTube, John's built a loyal following, racking up over 2.1 million followers. He's not just posting; he's building a community. While his global ranking sits around the top 91% at #1,548,831, his impressive CreatorDB score hints at even greater potential. He's clearly doing something right and has a solid foundation to build on.

Performance At A Glance

John's audience is substantial and still on the rise! He's growing at a rate of 3.14% monthly. That's great momentum! His engagement rate is also impressive at 7.06%, meaning his fans are super engaged with what he puts out. While his global and country rankings are around the top 91%, his CreatorDB score of 95/100 suggests he's got serious talent and potential. This high score indicates that his content is well-optimized, engaging, and resonating with his audience.

What They Create

John's content is a real mixed bag, in the best way possible! He creates longer form YouTube videos and YouTube Shorts, with a smattering of content on Instagram and TikTok. Recently, his content exploring Los Angeles at night has been performing exceptionally well. For example, his video "RIDING AFTER DARK IN LA WAS A MISTAKE.." garnered over 163,000 views. His use of intriguing titles and exploration of urban environments seems to be a winning formula. His ability to blend different genres makes his content stand out.

Why They're Great & Where They Can Grow

John excels at creating engaging content that taps into current trends, as seen with his "LA after dark" series. He's also great at leveraging the Shorts format for quick, attention-grabbing content. A significant strength is his high engagement rate. A potential opportunity could be to dive deeper into the "zoo" category, perhaps collaborating with animal experts or featuring more educational content. He could also explore longer-form travel vlogs to capitalize on the 'Travel Guide' topic.

Bottom Line

For brands, John Hicks presents a fantastic opportunity to reach a diverse and engaged audience. For John himself, continuing to experiment with different content formats within his established categories and doubling down on high-performing themes like city exploration could lead to even greater success.