Hoy

Overview

Hoy is a vibrant Spanish-language entertainment hub, primarily shining on YouTube! This verified Mexican creator brings the energy of TV show highlights, celebrity buzz, and exciting events to over 6.4 million followers. Think of them as your go-to source for all things pop culture, delivered with a distinctly Mexican flair. While ranking within the top 100% of creators globally at #53,095, Hoy's real power lies in connecting with a dedicated audience through engaging video content.

Performance At A Glance

Hoy boasts a substantial and steadily growing fanbase. While their growth rate is a respectable 0.28% over the past month, there's potential to boost that even further. Their global ranking shows they have a solid presence, but their country and language rankings indicate room for growth within Mexico and the broader Spanish-speaking world. What's truly impressive is their average engagement rate of 1.68% – their fans are super engaged with their content, which translates to an excellent CreatorDB score of 84/100! This score signifies strong overall performance, indicating a well-maintained and engaging channel.

What They Create

Hoy offers a diverse mix of content, with a clear focus on entertainment and TV show segments. They primarily produce YouTube videos (over 500!) and Shorts (270), and occasionally dabble in Instagram posts. A recent standout is the "HORÓSCOPOS 16 de Enero 2026 | Mizada Mohamed | Programa Hoy" video, which garnered over 24,000 views and a stellar 7.92% engagement rate – clearly, horoscopes resonate with their audience! Another engaging piece is the "Jaime Camil Vs. Raúl Araiza ¿Quién sabe más de chiles? 🤣" short, proving that lighthearted, relatable content can also capture attention. Hoy expertly blends celebrity interviews, behind-the-scenes glimpses, and trending topics to keep their audience hooked.

Why They're Great & Where They Can Grow

Hoy excels at delivering timely and relevant content that taps into popular culture. Their use of video formats is strong, and they understand the value of engaging with trending topics. The consistently high engagement rate suggests a loyal and responsive audience. A potential area for growth lies in expanding their Instagram presence to complement their YouTube dominance. More strategic use of relevant hashtags and cross-promotion between platforms could significantly boost visibility and attract new followers.

Bottom Line

For brands looking to connect with a highly engaged Spanish-speaking audience in Mexico, Hoy is a fantastic partner. For Hoy, focusing on consistent cross-promotion and doubling down on content that generates high engagement (like horoscopes) could take their channel to the next level.