Overview

Monsta Universe is a Malaysian-based content powerhouse, primarily dominating YouTube with a mix of film, animation, music, and even a dash of gaming flair! Creating content in Malay (zlm), they've cultivated a massive following of over 8.8 million fans. Their work resonates deeply within Malaysia, where they hold a stellar rank of #5. With a global rank of #56,758, Monsta Universe is clearly making waves far beyond their home country, establishing themselves as a significant voice in the online entertainment landscape.

Performance At A Glance

Monsta Universe is showing steady growth, adding fans at a rate of 0.55% over the last month. That's a lot of new faces joining their universe! Their fans are super engaged with their content, boasting an impressive average engagement rate of 5.87%. That means people aren't just watching, they're liking, commenting, and sharing! CreatorDB gives them a score of 68/100, indicating they are a well-established creator with room to further optimize their content strategy.

What They Create

Monsta Universe serves up a diverse menu of content. They primarily focus on YouTube, churning out a mix of longer videos (201) and short-form content (595 Shorts). They also experiment with Instagram, sharing posts (22) and a few Reels (1). Looking at their recent Shorts, you can see they're actively engaging with their audience and celebrating milestones. For instance, the short "Terima kasih atas sokongan padu yang tidak pernah putus selama 27 hari 🙏✨" (Thank you for your unwavering support for 27 days 🙏✨) garnered over 35,000 views, showing the community's appreciation. What makes their content stand out is the clear connection they foster with their fanbase, acknowledging and appreciating their support.

Why They're Great & Where They Can Grow

Monsta Universe shines at building community, creating engaging short-form content, and leveraging their animated characters to tell stories. An exciting opportunity for them could be to further explore collaborations with other creators, especially those who produce content in Bahasa Indonesia, given the positive reaction to their content among Indonesian viewers. Also, expanding their presence on Instagram with more Reels could tap into a new audience and boost overall engagement.

Bottom Line

For brands, Monsta Universe offers access to a huge, engaged audience in Malaysia and beyond. For Monsta Universe themselves, consider experimenting with longer-form content on Instagram and focus on creating content around trending topics to maximize reach.