Glass Animals

Overview

Glass Animals is more than just a band; they're a vibe, a feeling, an immersive experience! Known for their psychedelic-infused indie pop and captivating visuals, they've carved a unique space for themselves in the music world. While they're active across multiple platforms, their YouTube channel is the heart of their online presence, boasting an impressive 4.8 million subscribers. Although their global ranking is around #334,334, placing them in the top 98%, it’s the dedicated fanbase and creative content that truly sets them apart.

Performance At A Glance

Glass Animals have built a sizable following, and they're steadily growing at a rate of 0.86% per month. Although their 7-day growth is flat, their audience has expanded by 1.73% over the last 90 days, showing consistent momentum. Their global ranking reflects the vastness of the YouTube universe, but the key takeaway is their incredibly engaged fanbase. With an average engagement rate of 4.30%, their fans are super engaged with their content, liking and commenting at impressive rates. Their CreatorDB score of 75/100 signals strong overall performance, indicating consistent quality and audience connection.

What They Create

Glass Animals' YouTube channel is a visual playground of music videos, behind-the-scenes glimpses, and creative shorts. They masterfully blend official music videos with engaging short-form content. For example, their recent short, "anyone catch this reference to the best christmas movie ever?" generated over 12,000 views and a strong engagement rate by tapping into relatable pop culture. What makes their content stand out is their unique visual style, quirky humor, and the way they connect with their audience on a personal level, making them feel like they're part of the Glass Animals universe.

Why They're Great & Where They Can Grow

Glass Animals excels at creating visually stunning and sonically captivating content. Their strengths lie in their unique artistic vision, their ability to build a strong community, and their consistent quality. A potentially exciting opportunity would be to explore more interactive content, such as live Q&A sessions or behind-the-scenes looks at their creative process. Collaborations with visual artists or other musicians could also open new avenues for creative exploration and audience expansion.

Bottom Line

Glass Animals are a fantastic partner for brands looking to align with a unique and engaged audience. For the band themselves, focusing on fostering even deeper connections with their fans through interactive content could be a great way to level up their game.