SHAYTARDS

Overview

Remember the SHAYTARDS? This family vlog channel, fronted by Shay Carl, carved out a unique space on YouTube with their daily glimpses into family life. They built a massive community, amassing over 5.5 million followers, and continue to share snippets of their lives with the world. While their global ranking sits at #76,676, they've established themselves as a well-known name in the family vlogging space. Their content offers a look into the everyday moments, milestones, and adventures of a modern family.

Performance At A Glance

While the SHAYTARDS have a substantial following, their growth rate is currently experiencing a slight dip, hovering around -0.02% recently. This means they're holding steady, but not necessarily gaining new followers at the same pace as before. Their global ranking and rankings within the US and for English-speaking creators put them in the top 100% – meaning they are established and well-known. When it comes to keeping their audience hooked, their average engagement rate sits at a solid 2.73%, indicating that their fans are super engaged with their content. Their CreatorDB score is 66/100, suggesting there's room to optimize their content strategy for even greater impact.

What They Create

The SHAYTARDS primarily create vlogs showcasing their family life, posting both longer YouTube videos and shorter YouTube Shorts. You'll also find them sharing glimpses into their world on Instagram with posts and Reels. Recently, they've been sharing a mix of content, from planning holiday festivities ("SHAYTARDS CHRiSTMAS SPECiAL 2025!") to more personal updates ("MY BiGGEST GOAL YET! i'm afraid to say it?"). One standout is the Christmas special video that received over 160k views. Their content is relatable, authentic, and offers a window into the joys and challenges of family life, with a touch of humor sprinkled in.

Why They're Great & Where They Can Grow

The SHAYTARDS excel at creating relatable and engaging content that resonates with families. Their consistent posting schedule and authentic portrayal of family life have built a loyal following. They're also great at tapping into seasonal trends, as seen with their Christmas-themed content.

To boost their growth, they could explore more interactive content, such as Q&A sessions or live streams. They could also collaborate with other family-focused creators to reach a wider audience.

Bottom Line

For brands looking to partner with a family-friendly channel, the SHAYTARDS offer access to a large and engaged audience. For the SHAYTARDS themselves, focusing on audience interaction and strategic collaborations could be the key to reigniting growth and reaching new heights.