Wasafi TV

Overview

Wasafi TV is a major voice coming straight out of Tanzania, bringing the latest entertainment, sports, and news to a massive audience! Think of them as the go-to channel for everything happening in the region, delivered right to your phone. With a strong focus on Instagram, where they boast over 14 million followers, Wasafi TV is a powerhouse in Swahili-speaking media. They’re currently ranked #36 in Tanzania and #25 for Swahili language content, showing just how influential they are in their corner of the internet.

Performance At A Glance

Wasafi TV has a HUGE following – over 14 million people are keeping up with their content! While their growth is steady (around 0.40% per month), there's definitely room to rev things up. Globally, they’re in the top 100% of creators, which is impressive! Their fans are pretty engaged, with an average engagement rate of 0.42%. This means people are liking, commenting, and sharing their content. CreatorDB gives them a score of 67/100, suggesting they're doing a solid job, but there's potential to climb even higher by fine-tuning their strategy.

What They Create

Wasafi TV serves up a mix of content, primarily through YouTube videos and Shorts, and Instagram posts. They cover everything from breaking news to entertainment updates, and even dip into sports. Taking a look at recent content, their Shorts get a lot of love! For example, their short video "INAVUTIA NAMNA ZOEZI LA MEDANI KURUTI LILIVYOFANYIKA KWA MAFANIKIO" (which translates to something like "It's fascinating how the Medani Kuruti exercise was carried out successfully") racked up over 8,500 views and a strong 3.22% engagement rate. Their content stands out because it’s timely, relevant to their audience, and delivered in Swahili, making it accessible and engaging for their core demographic.

Why They're Great & Where They Can Grow

Wasafi TV excels at being a central hub for news and entertainment in Swahili. Their huge follower count speaks volumes about their reach and influence. They also do a great job of using multiple formats, like videos and Shorts, to keep their audience engaged. An exciting opportunity for them would be to experiment with interactive content like polls and Q&As on Instagram to further boost engagement. Another avenue to explore could be deeper dives into specific topics or interviews with prominent figures in their community.

Bottom Line

For brands looking to connect with a massive Swahili-speaking audience, Wasafi TV is a no-brainer. For Wasafi TV themselves, focusing on increasing engagement with interactive content and deepening their topical coverage could unlock even greater growth and influence.