WATZAP

Overview

Meet WATZAP, a verified content creator rocking the social media world from Mexico! With a massive following of nearly 5 million fans across YouTube, Instagram, and TikTok, WATZAP brings the laughs and gaming action to a Spanish-speaking audience. While their main stage is YouTube, they're definitely spreading the love across platforms. Even though they currently rank in the top 97% of creators globally at #613,578, WATZAP's comedic take on gaming, particularly mobile games and battle royales, offers a unique and engaging experience for their viewers.

Performance At A Glance

WATZAP has built a substantial fanbase! However, it's worth noting that their follower growth has seen a slight dip recently. While still a top performer in Mexico (ranking in the top 96% at #11,979) and among Spanish-speaking creators (ranking in the top 96% at #59,093), the recent growth rate has been around -0.07% over the last 30 days. The good news is that their fans are super engaged with their content, boasting an average engagement rate of 4.54%! This means their audience is actively liking, commenting, and sharing. Their CreatorDB score of 74/100 is solid, indicating a strong overall presence and content quality.

What They Create

WATZAP's content is a fun mix of gaming, vlogs, and comedy sketches. You'll find them battling it out in mobile games, creating hilarious skits, and sharing highlights from their adventures. They're active across YouTube with 299 videos and 18 Shorts, plus Instagram with 26 posts and 4 Reels, and TikTok with 33 videos. A recent YouTube Short, "Sticker combo #scream #ghostface #sticker #humor," cleverly combines trending stickers with humor, achieving a solid 5.87% engagement rate. They also dabble in promotional content, like their Temu partnership, but engagement rates are a bit lower.

Why They're Great & Where They Can Grow

WATZAP's strengths lie in their comedic timing, understanding of gaming trends, and ability to create relatable content for a Spanish-speaking audience. Their high engagement rate proves they resonate with their viewers! To boost growth, WATZAP could consider exploring collaborations with other Spanish-speaking gaming creators or focusing on trending challenges and sounds on TikTok and YouTube Shorts to reach a wider audience.

Bottom Line

For brands looking to tap into the Mexican gaming market, WATZAP is a compelling partner, especially if the campaign aligns with mobile gaming or comedic content. For WATZAP, focusing on consistent content creation, and experimenting with new formats and collaborations, could reignite growth and solidify their position in the creator landscape.