The Rubin Report

Overview

The Rubin Report, led by Dave Rubin, is a well-established voice in the online world, particularly known for its long-form conversations and commentary on news, politics, and culture. With a dedicated following of over 3.8 million across YouTube, Instagram, and TikTok, The Rubin Report dives deep into current events, offering a platform for diverse perspectives and often sparking lively debates. While their global ranking hovers around the top 6%, they continue to be a significant player in the online news and politics sphere.

Performance At A Glance

The Rubin Report has a substantial audience and is seeing steady growth. While the 7-day growth rate is flat, they've seen a 0.25% increase in the last 30 days and a more significant 3.04% jump over the past 90 days, showing positive momentum. Their fans are pretty engaged, with an average engagement rate of 5.49%. CreatorDB gives them a score of 69/100, which suggests they're doing a good job overall, but there's always room to optimize and level up their content strategy.

What They Create

The Rubin Report primarily focuses on videos and shorts, particularly on YouTube, diving into topics like news, politics, and culture & society. Recently, their YouTube Shorts have been performing exceptionally well. For example, the short "Elon Musk's Chilling Warning about the USA Goes Viral" racked up over 76,000 views and an impressive 11.94% engagement rate. These bite-sized takes on trending topics seem to resonate strongly with their audience. The Rubin Report stands out because of its focus on longer-form interviews and commentary, offering a space for in-depth discussions that you don't often find in quick-hit social media content.

Why They're Great & Where They Can Grow

The Rubin Report excels at sparking conversation and offering a platform for diverse viewpoints. They're also great at tapping into trending topics, as seen with their successful shorts. A potential area for growth could be further optimizing their Instagram presence. They could also experiment more with interactive elements like polls or Q&A sessions to boost engagement.

Bottom Line

For brands seeking to reach a politically engaged and thoughtful audience, The Rubin Report offers a valuable partnership opportunity. For Dave Rubin and his team, focusing on optimizing content for Instagram and continuing to create engaging shorts could help further boost growth and engagement.