SAMAA TV

Overview

SAMAA TV is a major news and media outlet bringing the latest happenings from Pakistan and around the world to a global audience. With a massive following of over 20 million, primarily on YouTube, they're a go-to source for news, current affairs, and entertainment. While they rank within the top 100% of creators globally, specifically at #37,918, and hold a significant presence in Pakistan (#332), their English-language content carves out a unique niche within the media landscape. They're a key player in delivering real-time updates and engaging content to a diverse viewership.

Performance At A Glance

SAMAA TV has a truly impressive reach, thanks to their massive subscriber base. While their growth rate is currently at 1.03% over the last 30 days, showing steady expansion, there's room to accelerate. Their global and country rankings demonstrate their established position, but also highlight the potential to climb even higher. Their average engagement rate sits at 0.96%, suggesting their fans are actively watching and interacting with their content. They have a CreatorDB score of 56/100. This score indicates solid performance but also points to areas where they could optimize their strategy to boost their overall impact. They are a big creator with room to be even bigger!

What They Create

SAMAA TV delivers a mix of news, political commentary, and entertainment, packaged as videos and short-form content across YouTube, Instagram, and TikTok. They primarily focus on news (Universal Topics). For example, their coverage of the Karachi Gul Plaza fire, like "Karachi Gul Plaza Fire Leaves 6 Dead, 28 Injures | 01 PM News Headlines | 18 Jan 2026", provides viewers with timely updates and on-the-ground reporting. They also experiment with short-form content, such as "Do Tok With Kiran Naz | Samaa tv," offering quick, engaging snippets. Their strength lies in delivering breaking news and relevant stories to their audience in a variety of formats.

Why They're Great & Where They Can Grow

SAMAA TV excels at providing timely news coverage and has a substantial, loyal following. Their multi-platform presence is a definite strength, allowing them to reach a broad audience. Their focus on news means they are always relevant and can cover trending issues.

One exciting opportunity would be to experiment with more interactive content, like live Q&As with journalists or deep dives into specific issues. Also, optimizing the titles and descriptions of their videos with relevant keywords could significantly improve their search visibility and attract even more viewers.

Bottom Line

For brands looking to partner with a reputable news source in Pakistan, SAMAA TV offers massive reach and credibility. SAMAA TV could experiment with more user-interactive content, such as live Q&As or polls, to increase audience engagement.