JioHotstar Kids

Overview

JioHotstar Kids is a massive player in the world of children's entertainment! With over 61 million subscribers on YouTube, they’re a go-to destination for kids in India who love fun animated stories and engaging content in Hindi. They're a powerhouse in their space, ranking among the top creators in India (at #22) and in the Hindi-speaking world (at #17). Their focus on relatable stories and popular characters makes them a favorite for families across the country.

Performance At A Glance

JioHotstar Kids has a HUGE audience, and they're still growing! They're currently growing at a steady pace of around 0.18% per week, which translates to almost 2% growth over the last 90 days. Their fans are pretty engaged, too, with an average engagement rate of 0.90%. This means that for every piece of content they put out, almost 1% of their audience is liking, commenting, or sharing! CreatorDB gives them a score of 73/100, which indicates a strong and consistent presence in the creator landscape.

What They Create

JioHotstar Kids creates a delightful mix of videos and Shorts, primarily focused on entertainment, film, and animation. They have over 500 longer videos and almost 300 Shorts. They often feature popular Indian cartoon characters and tell stories that resonate with young viewers. For example, a recent Shorts video titled "Mukhiya का बड़ा फैसला: बेटी का हाथ Raju को | Dadimaa Ki Kahaniya" (Mukhiya's Big Decision: Daughter's Hand to Raju | Dadimaa Ki Kahaniya) garnered almost 20,000 views, showing the popularity of their storytelling. Their content stands out because it's localized, culturally relevant, and uses familiar characters to teach valuable lessons and entertain.

Why They're Great & Where They Can Grow

JioHotstar Kids excels at creating engaging, culturally relevant content for a massive audience. They're also great at leveraging both long-form videos and short-form content to maximize their reach. They are also consistent, which is key to maintaining growth.

An exciting opportunity for them would be to explore more interactive content formats, like polls or Q&A sessions with their characters. They could also benefit from collaborating with other kid-friendly creators to cross-promote their channels and reach new audiences.

Bottom Line

For brands looking to connect with families in India, JioHotstar Kids is a fantastic partner. For JioHotstar Kids themselves, experimenting with more interactive formats and collaborations could be a great way to further boost engagement and continue their impressive growth trajectory.