Overview

Jaya TV is a well-established Tamil-language television channel based in India that has expanded its reach to the digital world via platforms like YouTube and Instagram. With a strong foundation in traditional media, Jaya TV brings entertainment, lifestyle content, and more to a massive online audience. They boast over 3.4 million followers across platforms, demonstrating a significant presence in the Indian digital landscape, particularly within the Tamil-speaking community. Their content resonates with a broad audience, earning them a global ranking within the top 99% of creators worldwide.

Performance At A Glance

Jaya TV has a substantial and growing fanbase! They're growing at a rate of about 1.15% each month, which is a solid climb. While their 7-day growth is a little slower at 0.15%, their consistent 30 and 90-day growth shows they're steadily attracting new viewers. Globally and within India, they rank in the top 99% of creators, proving their broad appeal. Their fans are pretty engaged with their content, showing an average engagement rate of 2.42%. CreatorDB gives them a score of 68/100, which means they're doing a good job but have room to become even more awesome.

What They Create

Jaya TV's digital content mirrors their TV programming, focusing on entertainment, lifestyle, and informational content. They create a mix of regular videos and YouTube Shorts, providing a variety of formats for viewers. Recent content includes snippets from their shows, like the "Virunthinar Pakkam" and "Arusuvaineram" promos, and behind-the-scenes glimpses, such as the "Dance Master Assistant To Director" short. While some recent content has lower views, the "Dance Master" short shows potential for engaging content, hinting that behind-the-scenes content could resonate well with their audience. Their content stands out because it leverages the familiarity and trust built over years of broadcasting.

Why They're Great & Where They Can Grow

Jaya TV excels at leveraging its brand recognition and producing diverse content that mirrors its TV programming. Their strength lies in their established audience and their ability to provide content that’s already familiar to many viewers. An exciting opportunity would be to create more content that is specifically tailored for their online audience. For instance, longer-form interviews with celebrity guests or exclusive behind-the-scenes content could be a hit.

Bottom Line

For brands, Jaya TV offers access to a large, loyal Tamil-speaking audience in India. For Jaya TV, focusing on creating more content exclusive to their YouTube and Instagram channels, as well as optimizing their Shorts strategy, could significantly boost their engagement and reach.