Overview

Shay is a seriously talented DIY and fashion creator, making waves across TikTok, Instagram, and YouTube. With a massive following of over 9.2 million, Shay brings incredible costume design and fashion-forward thinking to life, inspiring a huge audience to get creative. Shay's content revolves around DIY projects, especially sewing, cosplay, and upcycling, delivered with a fun and accessible style. While ranking among the top 100% of creators globally (currently at #76,457), it's clear Shay has a deeply engaged audience ready to see what amazing creations they'll dream up next.

Performance At A Glance

Shay's reach is HUGE, boasting over 9.2 million followers! While Shay experienced a slight dip in follower growth recently (-0.18% over the last 30 days), their established presence and consistent content keep them firmly in the game. They're ranked among the top creators worldwide and within the USA, showcasing their widespread appeal. More importantly, their fans are super engaged with their content, resulting in an impressive average engagement rate of 9.84%. Shay's CreatorDB score of 76/100 reflects their strong overall performance and influence in the digital space.

What They Create

Shay is a master of the "Howto & Style" niche, creating content spanning fashion, crafts, sewing, and cosplay. You'll find Shay sharing their creativity through TikTok videos, YouTube tutorials, and Instagram posts, with a good mix of longer-form and short-form content. One recent highlight is "making Ariana Grande’s Oscar Dress (in one week!!)," which garnered over 7 million views, showing the audience's love for celebrity-inspired creations. Another great example is "I made a Dandelion Dress! (to finally live out my garden fairy dreams 😌✨)," which racked up over 3 million views. Shay's ability to transform everyday materials into stunning, wearable art is what truly sets them apart.

Why They're Great & Where They Can Grow

Shay excels at several key things: their sewing skills are unmatched, their creative vision is inspiring, and their tutorials are easy to follow, making DIY accessible to a wide audience. An exciting opportunity for Shay could be exploring more collaborations with other creators in the fashion and cosplay space. Another idea is to create a series focused on sustainable fashion and upcycling, tapping into the growing interest in eco-conscious crafting.

Bottom Line

For brands looking to partner with a talented and engaging creator, Shay is an excellent choice, especially for those in the fashion, crafting, or DIY industries. Shay could level up their game by focusing on consistent content pillars across all platforms and engaging more directly with their audience through Q&A sessions or behind-the-scenes content.