Overview

Alicia Keys, a name synonymous with soulful music and empowering messages, continues to captivate audiences worldwide. With a massive following of over 42 million on Instagram, her primary platform, she's a major force in the music and lifestyle space. While her global ranking sits at #19,745, she consistently delivers content that resonates deeply with her fans, showcasing her multifaceted talent and genuine connection with her audience. Alicia isn't just a musician; she's an icon, blending artistry with authenticity.

Performance At A Glance

Alicia Keys boasts a substantial audience and while her growth is steady, it's consistent. She's growing at about 0.10% monthly, which translates to a solid expansion of her reach. Her fans are super engaged with her content, averaging a solid 3.20% engagement rate, which is impressive given her massive following. CreatorDB gives her a score of 93/100, highlighting the quality and impact of her content and overall online presence. This score suggests that she is effectively reaching and resonating with her target audience.

What They Create

Alicia's content is a vibrant mix of music, behind-the-scenes glimpses, and personal reflections. She's active across YouTube, Instagram, and TikTok, using various formats like full videos, shorts, and posts. Recently, her YouTube video "Alicia Keys - Fallin' (Apple Music Live Holiday Masquerade Ball)" has been a hit, racking up over 700,000 views. She is also using Youtube shorts to promote her work on Broadway. For instance, her short featuring NE-YO in "@HELL'S KITCHEN: Alicia Keys' Hit Broadway Musical" did very well, earning over 96,000 views. Her content stands out because it’s personal, authentic, and always infused with her signature musicality.

Why They're Great & Where They Can Grow

Alicia excels at creating visually appealing content, engaging directly with her fans, and leveraging trending sounds and formats. She could explore more collaborative content with other creators to tap into new audiences. Another opportunity could be to create more interactive content, like Q&A sessions or live performances, to further boost engagement.

Bottom Line

For brands, Alicia Keys offers a powerful partnership opportunity to reach a large, engaged, and diverse audience. For Alicia herself, focusing on collaborations and interactive content could unlock even greater growth and engagement.