The Wall Street Journal

Overview

The Wall Street Journal (WSJ), a name synonymous with credible journalism, has carved a significant space for itself in the digital world, particularly on YouTube. With a massive following of over 12.1 million, they deliver in-depth news, insightful documentaries, and engaging interviews to a global audience. Ranked among the top 100% of creators globally and within the US, WSJ brings its legacy of financial and economic reporting, alongside broader news coverage, to a platform accessible to millions. Their ability to translate complex topics into digestible content is what makes them a unique and valuable voice in the digital media landscape.

Performance At A Glance

WSJ's YouTube channel is a powerhouse, and their growth is steady, increasing by 0.63% in the last 30 days. That's a solid climb for a channel of their size! Globally, they're killing it, ranking in the top 100% of all creators. Their fans are pretty engaged too, with an average engagement rate of 1.57%. This means people are watching, liking, and interacting with their content. CreatorDB gives them a score of 81/100, which is a fantastic rating, signaling that their content strategy and execution are strong.

What They Create

The Wall Street Journal creates a mix of content, primarily focusing on News & Politics but also dabbling in areas like Travel & Events, Science & Technology, and even Autos & Vehicles. They utilize both long-form YouTube videos and shorter YouTube Shorts to deliver their message. A recent video, "Why Ukraine’s Deadly Drone Operation Runs Like a ‘McDonald’s’ | WSJ," garnered over 386,000 views, showcasing their ability to tackle complex global issues with compelling storytelling. On the other hand, their "AI's Energy Problem, Explained" short, with over 7,200 views, demonstrates their knack for breaking down intricate topics into easily consumable snippets. What makes their content stand out is the combination of journalistic rigor and engaging video production.

Why They're Great & Where They Can Grow

WSJ excels at leveraging its reputation for quality journalism to create informative and thought-provoking content. Their ability to translate complex topics into accessible formats, along with their consistent output, keeps their audience engaged. One exciting opportunity for WSJ would be to experiment more with interactive content formats like live Q&As with their journalists. This could foster a stronger sense of community. They could also consider partnering with relevant influencers to further expand their reach to new audiences.

Bottom Line

For brands seeking credibility and access to an informed audience, The Wall Street Journal is a goldmine. For WSJ, continuing to experiment with new formats and engaging directly with their audience could push their already impressive performance to the next level.