Borussia Dortmund

Overview

Borussia Dortmund, the legendary German football club, isn't just a powerhouse on the pitch – they're scoring major goals on social media too! With a massive following of over 40 million, primarily on Instagram, they bring the electric atmosphere of the Signal Iduna Park to fans worldwide. While they sit comfortably in the top 100% of global social media accounts, their content's passion and authenticity cut through the noise, making them a must-follow for any football fanatic.

Performance At A Glance

Borussia Dortmund's social game is strong! They're growing at a healthy pace, adding new fans every day. Their 30-day growth rate is 0.59%, which is a testament to their consistent content. While their global and country rankings are in the top 100% (ranking at #102,148 and #900 respectively), the real story is how engaged their fans are. With an average engagement rate of 5.59%, it's clear their audience is deeply invested. Their CreatorDB score of 78/100 reflects their overall strength and consistency in content creation. Their fans are super engaged with everything they post, which is a huge win.

What They Create

Borussia Dortmund delivers a diverse content mix, from full-length YouTube videos and Shorts to engaging Instagram posts and even a few TikToks. They primarily focus on sports-related content, giving fans behind-the-scenes access, match highlights, and player interviews.

A recent highlight is the "He owns over 800 BVB jerseys! 🤯 | Surprise visit from Nobby to jersey collector" video, which racked up over 29,000 views. This showcases their ability to connect with fans on a personal level. Another popular Short, "Freunde fürs Leben! 💛" (Friends for Life!), captured hearts with over 121,000 views. Their content shines by celebrating the club's history, players, and passionate supporters.

Why They're Great & Where They Can Grow

Borussia Dortmund excels at:

• Authenticity: They showcase the real emotions and stories within the club.
• Community Building: They actively engage with their fanbase.
• Diverse Content Formats: They use a mix of videos, shorts, and posts.

An exciting opportunity for them would be to explore more interactive content, like Q&A sessions with players, or behind-the-scenes stories on TikTok to engage the younger audience. Also, they could create more targeted content based on region, to improve their language ranking.

Bottom Line

For brands, Borussia Dortmund offers access to a highly engaged and passionate fanbase. For the club itself, continuing to experiment with emerging platforms and interactive formats could unlock even greater growth and deepen connections with fans worldwide.