Overview

Meet LOCKO, a verified French-speaking artist making waves, especially on Instagram! With over 1.4 million followers, LOCKO connects with fans through music and glimpses into their life. While holding a solid global ranking at #625,142, placing them in the top 96% of creators, LOCKO's music clearly resonates with a large audience. Known for their unique sound and captivating visuals, LOCKO is carving a niche in the music scene, sharing their passion with the world.

Performance At A Glance

Let's dive into the numbers! LOCKO's audience is huge, boasting nearly 1.5 million followers. While the recent growth has been relatively stable (around 0% in the last month), a slight uptick of 0.35% over the past 90 days shows potential for future expansion. Globally, LOCKO ranks impressively in the top 96% of creators. More importantly, LOCKO's fans are super engaged, with an average engagement rate of 2.37%. Finally, with a CreatorDB score of 85/100, LOCKO is doing a great job, indicating a strong and consistent online presence.

What They Create

LOCKO's content spans both YouTube and Instagram, with a strong focus on music-related content. They share a mix of YouTube videos and Shorts, alongside Instagram posts and Reels. Think musician/band content, music performances, and behind-the-scenes glimpses into their life. A recent "Guét-apens" video, with an engagement rate of 8.08% shows how LOCKO captivates their audience with short, engaging videos. The use of the 💜 emoji is a consistent branding element.

Why They're Great & Where They Can Grow

LOCKO excels at creating engaging short-form video content, particularly on Instagram. Their strong engagement rates indicate a loyal and active fanbase. They also demonstrate a clear personal brand through the consistent use of purple imagery and emojis. An exciting opportunity could be exploring collaborations with other artists or influencers, expanding their reach and introducing their music to new audiences. Another area could be leveraging the YouTube platform to increase overall views and subscriber growth.

Bottom Line

LOCKO offers brands a great opportunity to connect with a large and engaged audience passionate about music. For LOCKO, focusing on strategic collaborations and diversifying content formats could be the key to unlocking even greater growth and solidifying their position in the music world.