Overview

Niloya is a vibrant content creator captivating audiences with her engaging videos and shorts, primarily on YouTube. Based in Turkey and creating content in English, Niloya brings a unique blend of fun and learning to her 6.3 million+ followers. While her global ranking sits at #571,021, placing her in the top 97% of creators worldwide, her heartwarming content resonates particularly well within her language community, where she enjoys a strong presence.

Performance At A Glance

Niloya is on a steady climb! Over the last 90 days, she's seen a growth of 1.43%, showing that her audience is expanding. Her fans are super engaged with her content, averaging an engagement rate of 1.09%. While her CreatorDB score is 42/100, indicating room for improvement, the consistent growth and engagement numbers highlight her potential. Domestically, she’s in the top 88% of creators in Turkey, showing a solid foothold in her region.

What They Create

Niloya's content focuses on Film & Animation and falls under the Public Figure category. She creates a mix of YouTube videos and Shorts, along with some Instagram posts and Reels. Think singalongs, karaoke, and fun vlogs! Recently, her "Sevimli tavşan / Uzunkulak 🥰 - Niloya Shorts 🐇🥰🐇" (Cute Bunny) short, garnered over 89k views and 1.5% engagement, showcasing the popularity of her adorable, bite-sized content. Niloya's ability to blend entertainment with educational themes, like energy conservation in "We became energy detectives ✨️🕵‍♀🔎💧♻️⚡️ / Niloya Shorts", is what makes her content particularly appealing to families.

Why They're Great & Where They Can Grow

Niloya shines at creating relatable, family-friendly content that resonates with her audience. Her use of animation and music is a winning formula. She's also doing well at using Shorts to capture attention. To level up, Niloya could explore collaborations with other family-friendly creators or brands. Given her focus on singing and karaoke, she could also consider creating longer-form music videos or even a children's album.

Bottom Line

For brands looking to partner with a family-friendly creator, Niloya offers a great opportunity to reach a large and engaged audience, particularly in the English-speaking market. Niloya could benefit from experimenting with more interactive content, like Q&As or behind-the-scenes glimpses, to further boost engagement and build a stronger connection with her fans.