CNN Indonesia

Overview

CNN Indonesia is a major news source, bringing Indonesian viewers the latest happenings from around the archipelago and the world. With a massive following of nearly 12 million on YouTube, their main platform, they're a go-to channel for staying informed. While their global ranking sits at #2,047,348, their strong performance within Indonesia and among Indonesian-language channels highlights their importance as a key news provider. They offer a blend of in-depth news coverage, quick updates, and engaging stories.

Performance At A Glance

CNN Indonesia has a huge audience, but their follower count is currently stable. Over the last 90 days, they've seen a slight growth of 0.85%. They are a prominent news source within Indonesia, ranking among the top 100 channels in the country. Their average engagement rate is 0.60%, suggesting their fans are pretty involved with their content. Their CreatorDB score is 33/100, indicating there's room to boost their overall performance by optimizing engagement and growth strategies.

What They Create

CNN Indonesia primarily creates news and political content, covering everything from breaking current events to in-depth cultural and societal issues. They use a mix of YouTube videos, Shorts, and Instagram Reels to reach their audience. For example, a recent video covered the "Banjir Pantura Jawa Meluas, Jalur Utama Lumpuh" (Flooding in Pantura Jawa Widens, Main Route Paralyzed), providing real-time updates on a critical situation. They also share quick updates like "21 Meninggal Dunia Akibat Dua Kereta Cepat Adu Banteng" (21 Died Due to Two High-Speed Trains Colliding), using Shorts to deliver immediate information. What makes their content stand out is their ability to deliver news in a timely and accessible format, leveraging different video formats to cater to various viewing preferences.

Why They're Great & Where They Can Grow

CNN Indonesia excels at delivering timely news, covering a wide range of topics, and using multiple content formats to reach a broad audience. They are a trusted source for Indonesian news. To further boost their impact, they could explore more interactive content formats, like live Q&As or audience polls related to current events. They could also experiment with more in-depth, investigative pieces to differentiate themselves and attract a wider audience.

Bottom Line

For brands looking to reach a large, engaged Indonesian audience, CNN Indonesia offers a powerful platform. To level up their game, CNN Indonesia could focus on improving engagement rates through interactive content and consider diversifying their content formats even further to keep their audience captivated.