GMA Network

Overview

GMA Network is a major player in the Philippine media landscape, bringing a vibrant mix of entertainment and news to a massive audience. Primarily focused on YouTube, where they boast a substantial 53.7 million+ following, GMA Network keeps viewers hooked with everything from full-length shows and engaging shorts to behind-the-scenes glimpses. Their content resonates deeply, placing them among the top creators globally, currently ranked around #12,482. They are definitely a force to be reckoned with!

Performance At A Glance

GMA Network has a HUGE following and they're still growing! While their 7-day growth was flat, they've seen a healthy 0.53% increase in the last month and almost 3% growth in the last 90 days, showing consistent expansion. Their global and country rankings place them in the top tier of content creators. Their fans are pretty engaged, too! With an average engagement rate of just under 1% (0.96%), it indicates that viewers are actively liking, commenting, and sharing their content. Their CreatorDB score of 67/100 suggests a solid overall performance, with room to optimize and level up!

What They Create

GMA Network is all about variety! They pump out a steady stream of content, primarily through YouTube videos and Shorts. Recent content includes highlights from their shows like "Daig Kayo ng Lola Ko" (a children's fantasy anthology), with engaging shorts like "‘Yung leader mong entitled!" which racked up over 3,400 views, and teasers for upcoming series, such as "Sang'gre: Gaiea," generating significant buzz with nearly 14,000 views. They've also experimented with Instagram Reels and TikTok videos, but YouTube clearly reigns supreme. Their strength lies in leveraging their TV content and repackaging it for online audiences.

Why They're Great & Where They Can Grow

GMA Network excels at repurposing their TV content for digital platforms, creating engaging short-form videos, and tapping into trending topics. Their consistent content schedule keeps their audience coming back for more. An exciting opportunity would be to further optimize their Instagram and TikTok presence, perhaps by creating platform-specific content that resonates with those audiences. Focusing more on community engagement by responding to comments and running polls could also boost their engagement rate.

Bottom Line

For brands looking to collaborate, GMA Network offers unparalleled reach within the Filipino market. For GMA Network, focusing on platform-specific content strategies and boosting community interaction would be key to unlocking even greater growth and engagement.