Overview

Laura Lee is a name synonymous with beauty and makeup artistry on YouTube, where she’s cultivated a loyal following of over 7.8 million subscribers. Ranking within the top percentage of creators globally, in the US, and among English-speaking creators, Laura's channel is a go-to for honest reviews, makeup tutorials, and a glimpse into her personal life through vlogs. She blends her expertise in "Howto & Style" with relatable "Personal Blog" content, making her a trusted voice in the beauty community.

Performance At A Glance

While Laura's total follower count is impressive at 7.8 million, her recent growth has seen a slight dip, with a -0.06% decrease over the last 30 days. However, looking at a broader 90-day window, she's seen a positive growth of 1.19%. Globally, her channel ranks at #160,231, and in the US, at #23,941. Her fans are super engaged with her content, resulting in an average engagement rate of 4.22%. CreatorDB gives her a score of 94/100, which is excellent – it means her channel is well-optimized and performing strongly.

What They Create

Laura's content spans across YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. She's known for her honest makeup and beauty reviews, tutorials, and personal vlogs. A recent highlight is her "NEW JELLY MAKEUP makeupbymario" Short, which racked up over 114,000 views, showcasing her finger-on-the-pulse awareness of trending products. Her longer-form video, "Best new drugstore makeup finds 2026," also performed well with 70,001 views, proving her audience appreciates her budget-friendly recommendations. What makes her content stand out is her no-nonsense approach and genuine connection with her viewers.

Why They're Great & Where They Can Grow

Laura excels at providing honest reviews, creating engaging short-form content, and building a strong personal connection with her audience. She could explore collaborating with smaller, up-and-coming brands to introduce her audience to fresh finds. Integrating more interactive elements like Q&A sessions within her longer videos could further boost engagement.

Bottom Line

For brands, Laura offers an authentic voice and a highly engaged audience within the beauty space. For Laura, continuing to experiment with new content formats and deepening her community engagement could lead to even greater success.