Dharma Productions

Overview

Dharma Productions is a powerhouse in the Indian film industry, bringing Bollywood magic to over 14.4 million subscribers on their main platform, YouTube. Verified and influential, they offer a peek behind the scenes, showcasing movie trailers, entertaining clips, and everything that makes the film industry tick. While they sit comfortably within the top percentage of content creators globally, ranked around #15,717, Dharma Productions has carved a significant niche for itself, bringing the glitz and glamour of Bollywood to screens worldwide.

Performance At A Glance

Dharma Productions boasts a massive following and continues to grow, adding about 0.11% to their subscriber base each month. While not explosive growth, it's steady and consistent. Their global and regional rankings are solid, reflecting their established presence. Their average engagement rate sits at 1.61%, meaning their fans are super engaged with the content they put out. With a CreatorDB score of 72/100, Dharma Productions demonstrates a strong understanding of content creation and audience engagement, placing them well above many other creators.

What They Create

Dharma Productions is all about delivering the Bollywood experience. They primarily focus on YouTube, sharing everything from full-length videos and engaging YouTube Shorts to behind-the-scenes glimpses. They also sprinkle in content on Instagram, though their main focus is definitely video. Recent Shorts like "Day 2 of Dharma Endings🫶 | Hasee Toh Phasee" which highlights a memorable movie ending and boasts a strong 3.63% engagement rate, shows how nostalgic content resonates with their audience. Their content stands out because it offers a unique blend of official trailers, behind-the-scenes access, and entertaining snippets, all packaged with the signature Dharma Productions style.

Why They're Great & Where They Can Grow

Dharma Productions excels at leveraging its brand recognition to create engaging content. They're also great at tapping into nostalgia and celebrating iconic moments from their films. Finally, their consistent output keeps their audience hooked. Exciting opportunities for Dharma Productions could include creating more interactive content, perhaps quizzes or polls related to their movies. They could also explore longer-form behind-the-scenes documentaries to cater to their most dedicated fans.

Bottom Line

For brands looking to partner with a major player in the Indian film industry, Dharma Productions offers unparalleled reach and engagement. Alternatively, Dharma Productions could further boost engagement by responding to comments and fostering a stronger sense of community on their channels.