Adexe & Nau

Overview

Adexe & Nau are a Spanish musical duo captivating audiences with their pop tunes and charismatic performances. Primarily known for their YouTube channel, where they share music videos and behind-the-scenes content, they've amassed a substantial following of over 19.7 million fans. While ranked in the top 100% of creators globally (#43,174), their strong musical presence and youthful appeal make them a notable force in the Latin American pop scene.

Performance At A Glance

While Adexe & Nau boast a massive audience, their growth has plateaued recently, showing a slight decline of -0.52% over the last 30 and 90 days. Despite this, their fans are super engaged with their content, resulting in an impressive average engagement rate of 5.45%. Their global, country and language rankings all place them in the top 100% of content creators. Their CreatorDB score of 87/100 indicates they're doing a great job across many areas, suggesting a solid foundation for continued success.

What They Create

Adexe & Nau primarily produce music-related content, including official music videos, behind-the-scenes glimpses, and shorter-form content like YouTube Shorts and TikTok videos. Their recent "10 Años Adexe & Nau" video series celebrates their decade-long journey in music, with "10 Años Adexe & Nau VIII (Video Oficial)" achieving a strong 11.30% engagement rate. They also use YouTube Shorts to connect with their audience in a more informal way, as seen in their "Te he echado de menos" short. Their content stands out because of its high production value, catchy tunes, and the genuine connection they have with their fans.

Why They're Great & Where They Can Grow

Adexe & Nau excel at crafting infectious pop songs, producing visually appealing music videos, and maintaining a strong connection with their fanbase. To reignite growth, they could explore collaborations with other popular artists, experiment with trending sounds and challenges on TikTok, and engage more directly with fans through live streams or Q&A sessions.

Bottom Line

For brands looking to tap into a young, engaged audience with a passion for pop music, Adexe & Nau represent a valuable partnership opportunity. For Adexe & Nau, focusing on diversifying content formats and actively participating in trending challenges could help them recapture momentum and expand their reach.