Rai

Overview

Rai is a verified Italian content creator making waves across YouTube, Instagram, and TikTok, with YouTube being their main stage. With a massive following of over 8.2 million, Rai offers a diverse mix of content, ranging from news and politics to entertainment and even science & technology. This broad appeal helps them connect with a wide range of viewers. Their global ranking puts them in the top 1% of creators worldwide, and their country ranking is equally impressive, securing them a spot among the top Italian creators.

Performance At A Glance

Rai's audience is substantial and steadily growing! While their 30-day growth rate is a solid 0.59%, they've seen even bigger jumps in the past, suggesting potential for further expansion. Globally and within Italy, Rai is a top-performing creator, consistently ranking in the top 1%. Their fans are pretty engaged, too, with an average engagement rate of 2.86%. Rai's CreatorDB score of 74/100 indicates a strong overall performance, highlighting their consistency and impact in the content creation space.

What They Create

Rai's content spans a wide array of topics, including News & Politics, Entertainment, Science & Technology, and even music and film. While they have a presence on Instagram and TikTok, their YouTube channel is the powerhouse, featuring over 600 videos! Looking at recent content, videos like "Sergio Friscia: il provino con Gianni Boncompagni - Da noi... a ruota libera 18/01/2026" showcasing a TV audition, achieved a solid 4.92% engagement rate, proving the appeal of behind-the-scenes content and celebrity features. Rai's ability to deliver content from serious news discussions to lighthearted entertainment makes them stand out.

Why They're Great & Where They Can Grow

Rai shines in their ability to cover diverse topics, their strong presence on YouTube, and their consistent engagement with a large audience. To unlock even more potential, Rai could consider experimenting with more short-form content optimized for platforms like TikTok and Instagram Reels. Collaborations with other Italian creators in similar niches could also introduce their content to new audiences and boost overall reach.

Bottom Line

For brands looking to partner with a versatile and highly-ranked Italian creator, Rai presents a fantastic opportunity. To level up their own game, Rai could focus on creating content series around specific themes to build even deeper audience loyalty and improve watch time.